Growing Public Relations and Digital Marketing Agency with offices in NY & LA is looking for a social media manager to join their team.
The Social Media Manager at the agency is an entrepreneurial self-starter with impeccable organizational skills, attention to detail, a proven track record in digital marketing, and a desire to work in a fast-paced start-up environment. The Social Media Manager works closely with the executive team to develop and execute programs for clients, provides regular ongoing counsel to clients and Agency staff regarding Digital Marketing including keeping all apprised of latest developments and how these may / should benefit clients and Agency, and works within team to deliver exceptional service and impactful results.
The Social Media Manager must have a solid understanding of the Digital space and opportunities appropriate for clients and Agency, have the ability to answer any general questions immediately and unprompted, keep team and clients posted on latest trends, developments and opportunities, have the ability to identify and build contacts across the industries key to the Agency and clients, and be an expert on Digital Marketing practice. The Social Media Manager must be able to provide strategy and guidance to clients and Agency staff with regard to Digital best practice, and lead content planning for clients and Agency within all appropriate strategic, creative and legal guidelines.
Responsibilities include:
• Strategize, conceive and execute all appropriate programs – on behalf of Agency and clients as agreed with Leadership – including Social Media, Community Management, Content Marketing, Influencer Marketing and have an understanding of Paid Digital
• Strategize, conceive and lead creative planning and programs, strategic partnerships and influencer campaigns
• Strategize, conceive and implement content plans for clients to deliver agreed upon results
• Lead and manage agreed upon programs for clients
• Serve as contact with the client for agreed upon programs and initiatives
• Develop and present client-facing materials to showcase, monitor and evaluate objectives, strategy, tactical plan, budget, and results (including analytics)
• Continually develop and maintain relationships with appropriate influencers and organizations on behalf of clients and Agency
• Anticipate clients’ strategic needs – long and short term
• Proactively offer value-add counsel to clients
• Plan and lead strategic client meetings
• Build relationships with clients
• Retain and grow current clients
• Manage and report overall budget for all digital programs and campaigns, understand how digital budget fits within overall brand budget, and communicate with client as required to ensure client is aware how funds are being deployed / obtain approvals as required
• Proactively identify and monitor best practice tools for delivering exceptional results in the digital space
• Actively participate and help guide the successful operations and future course of division and Agency
• Proactively seek out opportunities to help grow the Agency, through new business opportunities, sharing best practice, and / or other opportunities as agreed with Leadership• Manage and work with junior team member(s)
• BA/BS Degree is required
• Minimum 5yrs experience on either the agency or client side working with lifestyle brands, with demonstrated success across all channels
• Solid understanding of Digital space, including social media, content marketing, SEO, and influencer marketing and how to leverage for a comprehensive and integrated marketing program
• Exceptional interpersonal, networking, and verbal and written communications skills
• Ability to lead multiple projects simultaneously in a fast-paced environment
• Ability to create professional content for use on agency and client social platforms (Facebook, Instagram, Twitter, SnapChat)
• Proficient in Microsoft Word, Excel, PowerPoint, PhotoShop, Illustrator, and various social planning platform
