PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. The Account Manager will play an essential role in supporting the assigned Account Director in the development and execution of generating maximum brand exposure through creative product placement, profile features, and launches.
The Account Manager must have a genuine passion for developing brands and using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential. Promote the different clients in all activities, campaigns, special projects, shows, presentations, and events to the media and develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.
Responsibilities:
- Day-to-day client contact and manage client updates
- Facilitate the smooth running of the daily functions of each account team, providing support as requested and required
- Support your line managers with PR campaigns for diverse clients from conception to completion
- Manage and coordinate Fashion samples
- Complete coverage reports accurately and effectively
- Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
- Maintain regular day-to-day contact and close relationships with key press
- Be a brand champion for your clients and build strong relationships with them
- Analyze coverage across online, offline, and blogs, and leverage added value from all PR activity
- Conduct research on both brands, products, and industry to support the development of client plans and new business proposals
- Manage the intern to help provide additional support to the team
- 3-4 years of relevant proven experience, full-time or internship at a mid-sized PR agency within a luxury Fashion environment
- Familiarity with the organization of press reports and press clips
- Demonstrate a solid understanding of and ongoing interest in media relations and strategy
- Able to identify communication opportunities through a proactive approach
- Ability to work in a fast-paced environment, meeting tight deadlines and excellent prioritizing
