The position requires 4-6 years of experience directly managing social media accounts in the consumer/lifestyle industry (agency setting preferred), complemented by sharp client relations and leadership skills. Account Managers are responsible for achieving and maintaining client satisfaction. You have a deep interest in and passion for the ever-evolving digital and social media landscape, keeping a keen and strategic eye on emerging trends and platforms, and how af&co. can best leverage them as part of our clients’ promotional strategy. You possess a growth mindset with a deep passion for the hospitality industry including: restaurants, hotels, travel and food. Continuously learning about social media marketing, brand strategy, influencer marketing and public relations will be key to success in this role. This position required San Francisco/Bay Area residency.
Responsibilities:
Client Services
- Trusted advisor and central point of communication for six to eight clients
- Accountable for the health and growth of client relationships as a client lead
- Facilitates monthly and bi-weekly meetings with eloquence, effectively communicating the shared action items between the client and agency
- Builds confidence with the client that strategic solutions, project details, process steps, deliverables are thoughtful, well organized, communicated and managed
- Ensures all deliverables are creative, of the highest quality and relevant to the client’s business objectives and goals
- Communicates in a clear and compelling manner in written, verbal and presentation forms
- Drives timelines and account results effectively using internal project team meetings (kick-off, status, etc.) as appropriate.
Social Media Marketing & Digital Marketing
Social Media Marketing and Management (approximately 40% of time)
- Brings demonstrated expertise and a strong understanding of social media marketing tactics, both paid and organic to the agency and its clients
- Develops and executes quarterly social media strategy plans for clients
- Works with clients to create achievable KPIs based on business goals and actively tracks against those metrics
- Provides updates and recommendations as needed
- Manages and publishes content and executes social media campaigns for all platforms, including, but not limited to, Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn
- Collaborates with account teams to execute high-quality and curated social media content
- Routinely analyzes the performance of each digital and social campaign, utilizing findings to make informed strategic or tactical recommendations
- Develops and executes a community engagement and growth strategy that is grounded in understanding our clients’ brand, target audience and business objectives
- Leads effective use of internal tools such as SproutSocial, ensuring teams are utilizing them to their maximum benefit
Facebook Business Manager (approximately 30% of time)
- Responsible for onboarding new social media clients, whether its creating new social media accounts or integrating existing ones under the agency’s Facebook Business Manager
- Conducts a social media audit on new accounts to develop baseline KPIs to track against
- Initiates and maintains full-funnel paid social media campaigns through expert knowledge of Facebook Business Manager with an allocated budget and in accordance with client goals
- Devises audience targeting and persona segmentation for ad campaigns through Facebook Business Manager
Influencer Marketing Support (approximately 10% of time)
- Leverages influencer and content creator content for paid and organic social media strategy to amplify client initiatives and achieve client goals
- Supports execution and coordination for client influencer visits and advises on content deliverables
- Communicates ROI of influencer campaigns to clients
- Develops strategy for paid influencer partnerships as requested by clients
Knowledge Sharing and Best Practice Development (approximately 5% of time)
- Stays up-to-date with emerging social media and digital marketing trends, regularly sharing knowledge and development of best practices with the agency and account teams
- Proactively suggests emerging digital and social media platforms, tool and tactics, implementing strategies based on relevance to the client and account goals
Content Creation (5%)
- Responsible for creating social media content on behalf of af&co. clients. Social media content includes photography, “snackable” video clips, Instagram Stories and Reels.
af&co. Fundamentals:
- Detail-oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator
- Keen interest in and passion for lifestyle, restaurants, travel, hotels, CPG food and beverage and arts and culture
- Excellent writing skills, which can be applied creatively and effectively to paid and organic social media content, email marketing campaigns and other digital marketing initiatives
- Natural networker and team player with strong social skills who can juggle multiple projects with finesse
- Fosters a fun, friendly, open, drama-free and efficient work environment
- Naturally friendly, courteous and attentive to client needs
- Adaptable and responds quickly to internal and external communications
- Highly productive and efficient manager of time and deadlines, both for self and colleagues
- Adaptable, flexible to change and responsive
- Punctual, arrives on time and displays a positive attitude for and towards work, tasks, responsibilities, clients and co-workers
- Expertly uses Google Workspace, Slack and Asana
- Expertly uses Facebook Business Manager for paid social media campaigns and active community management
- Expertly uses social media scheduling and reporting tools, such as Sprout Social
- Familiarity with content creation tools, including Adobe Creative Suite, Canva, InShot and Splice, is a plus
- Familiarity with taking curated, high-quality photos and videos fitting for a client’s brand using a DSLR or iPhone, is a plus
- Familiarity using Adobe Lightroom or preferred photo and video editing apps to create curated and consistent social media feeds
- Familiarity with influencer marketing tools, such as Klear, is a plus
- Familiarity with post-production video editing tools, such as Adobe Premiere Pro, is a plus
Perks:
- Working with a fantastic, tight team of communications and marketing pros who are passionate about our industry and clients
- Medical, dental and vision insurance
- Business development bonus
- Paid vacation with additional comp time
- Work from home
- Partial reimbursement for cell phone and internet service
- 401K retirement plan with profit sharing
- Pre-tax transit benefit, as applicable
- The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!
- Salary is based on experience, accomplishments and skills.
Please send your resume and cover letter to Rose Guiliano at rose@afandco.com.