Location: San Francisco, CA
Field: PR/Communications
Min. Experience: 4-6 year(s)
Basis: Full-time

Description:

af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our West Coast based clients include restaurants, hotels, food and beverage brands and special events. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results and results for our clients. We work hard and we love what we do. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at www.afandco.com.

This position requires four to six years’ experience, with strong public relations and marketing expertise, complemented by sharp communication and leadership skills. Account Managers are responsible for achieving and maintaining client satisfaction. A passion for the hospitality industry, food, restaurants and travel, as well as a desire to learn more about marketing, media relations and brand strategy, are key to success in this role af&co; team works remotely, going into the office 1 day/week if based in the San Francisco Bay Area West Coast residency is required for this role.

The Ideal Candidate:

- Possesses a strong portfolio of secured local and national media coverage, particularly focusing on the hospitality industry

- Has strong relationships with West Coast and national media, ideally with a long list of San Francisco Bay Area writers, specifically those that cover hospitality, food and beverage

- Is social media savvy, familiar with community management, content creation and advertising

- Is knowledgeable of Bay Area food, beverage, travel and lifestyle influencers

- Is detail-oriented, very creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator

- Possesses a keen interest in and passion for food, restaurants, cocktails, travel, and the hospitality arts and culture in general

- Exhibits excellent writing skills, which can be applied creatively and effectively to anything from a press release or pitch to a case study or client newsletter

- Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse

- Is a born story-teller with strong persuasion skills

- Fosters a fun, friendly, open, drama-free and efficient work environment

- Brings strategic rigor and a high quality of work to every account or project

- Is naturally friendly, courteous and attentive to client needs

- Is highly productive and efficient in time management

- Responds quickly to internal and external communication

- Is naturally courteous, friendly and attentive to client needs

- Is highly productive and efficient manager of time and deadlines, both for self and colleagues

- Adapts easily, is flexible to change and responsive

- Is punctual, arrives on time and displays a positive attitude for and towards work, tasks, responsibilities, clients and co-workers

- Expertly uses Microsoft Office and Google Calendar, Docs, Sheets and Slides

In this role, you will be the central point of communication for five to seven clients. You will build confidence with the clients that strategic solutions, project details, process steps, billings and deliverables are well organized, communicated and managed. Additionally, you will ensure all correspondence, materials, presentations, proposals seen by prospective and existing clients are error-free, of highest quality, relevant to the client’s business challenges, and reflective of af&co.’s approach.

Requirements:

A successful candidate will be able to:

- Develop and maintain strong relationships with traditional media

- Lead the charge on drafting integrated quarterly communications plans and creation of creative media relations initiatives that drive relevance and revenue

- Secure earned media features, mentions and round-ups for clients on a regular basis

- Ideate, write, edit, and execute pitches and press releases that achieve goals for clients and agency

- Run Key Messaging sessions with new clients and create Key Messaging document

- Build and oversee the creation of targeted media lists for client pitches

- Manage editorial calendar and HARO opportunities for clients, including tracking deadlines, sharing opportunities with other account managers

- Measure ROI and utilize data to make informed strategic or tactical recommendations

- Manage client photo/video shoots as needed

- Oversee creation of timely activity reports each quarter

- Collaborate with account teams on the planning and execution of events for af&co. clients, with oversight by Leadership Team.

Perks:

- Working with a fantastic, tight team of communications and marketing pros who are passionate about our industry and clients

- Medical, dental and vision insurance

- Business development bonus

- Paid vacation with additional comp time

- Work from home

- Partial reimbursement for cell phone and internet service

- 401K retirement plan with profit sharing

- Pre-tax transit benefit, as applicable

- The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!

- Salary is based on experience, accomplishments and skills.

Please contact Rose Guiliano, at rose@afandco.com with your resume and a cover letter telling us about:

- Why you think you are a fit for this position

- Your restaurant/hotel passion and expertise

- Your leadership/management style

- Favorite restaurant/chef and why?



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