J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said “There are the Women Deciding Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).
At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
The Role:
The Senior Publicist is seasoned in media relations, the client go-to, and is starting to work on account strategy when not flawlessly executing a FAM or Media Mission. S/he plays a crucial role in not just delivering big hits, features, and profile stories for clients, but also begins taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.
Duties and Responsibilities:
Account + Client Management
- Day to day client go-to
- Proactive approach to managing client needs/ expectations
- Lead portions of client calls
- May lead smaller accounts with senior leadership oversight
- Assist with strategy, planning, implementation and evaluation of PR activities
- Creative brainstorming, program and pitch development
- Build relationships with destinations, CVBs and offices of tourism in the markets that serve your clients
Media + Influencer Relations
- Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top tier national press and features
- Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists) is very much the focus of your day to day
- Regularly dig into newspapers, magazines, broadcast, blogs, digital pieces to find new angles, new editors and new contributors to create new relationships
- Organize pitch priorities; assign and oversee progress of pitches to team members with support of account leadership
- Regularly coordinate in-person media meetings with journalists on location
- Secure and host media and influencers on press trips, media appointments and events
Team Leadership
- Oversee the workflow of junior team members
- Begin to plan 90-Day and Annual plans to impact client goals and KPI’s
- Regularly lead the junior team through projects to make check marks against goals and KPI’s
Industry + J/PR
- You confidently secure meetings with relevant brands who may impact your clients goals
- There is an organization or two you’ve become attached to outside the office where you’re networking and creating unique connections
- You seek out opportunities for learning by attending conferences, workshops and events on behalf of the agency
Other
- And other tasks, projects, or duties as required
- College Degree or comparable experience required
- At least 3-5 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas
- Must have stellar hotel, restaurant and media references
- Must have strong and proven relationships with local, regional and national media contacts.
- Excellent computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment
- Excellent oral and written communication skills
- Excellent interpersonal skills, experience in a hospitality environment is a plus
- Excellent time management and organizational skills
- Must be able to identify and resolve problems in a timely manner
- Strong knowledge of media and news cycles
- Ability to thrive in a deadline-driven environment
- Strong understanding of Facebook, Twitter and Instagram
- Strong understanding of Influencer relations and engagement
- Polished and professional demeanor
Benefits:
J/PR offers a competitive benefits package, inclusive of but not limited to:
- Competitive base salary
- Commission
- Year-end Discretionary Bonus
- Hybrid office schedule
- Hotel Trade
- Birthday PTO
- Accrued PTO
- Monthly Cell Phone Stipend
- 401K
- Medical, Dental, Vision, Pet Insurance
Apply for this position here.
