First and Last PR is an award-winning strategic beauty public relations and social media marketing agency with a commitment to our clients' needs that always comes FIRST fused with strong values that LAST. We work with high growth brands in the beauty, lifestyle, wellness and technology areas to increase their visibility and value.
The Manager position is passionate about strategic communications and team management. This self-starter will be both creative and instrumental in supporting the CEO in overseeing the client portfolio, strategy, financial insight and capacity across the company’s beauty division. Must be particularly passionate in developing brands, using true initiative to achieve exceptional results. Maintain constant communication with executives, staff, and vendors to ensure proper operations of the organization. Manage and motivate team including top editing press release and other strategic communication documents to ensure day to day operations run smoothly and results are delivered, while supporting them in their growth to the next level.
The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.
It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.
Responsibilities:
- Directs Beauty team in executing strategic publicity campaigns for clients
- Develop PR-specific marketing communications plan including strategy, goals, budget and tactics for each client
- Contribute to agency new business creating proposals and participating in relevant pitches
- Manage day-to-day on our accounts and act as a leader to the Senior Account Executives, Account Executives and Account Coordinators
- Manage team capacity planning and resource allocation
- Reviewing and sometimes writing press releases and other media-related documents
- Develop and execute engaging campaign activity relevant to the clients’ key objectives
- Identify incremental opportunities to organically grow existing client business
- Own all media relations and continue to develop and maintain key relationships
- Create & maintain media pitch grids for beauty clients
- Plan and execute creative activations and/or media stunts to drive client awareness
- Own flawless follow-up with editors, journalists, bloggers, and other important influencers. Activities include creating and shipping tailored media mailers and product samples, fact-checking magazine placements, and coordinating giveaways and details of blog and influencer posts.
- Meet with clients to estimate attendance and understand the purpose of the meeting or event
- Monitor event activities to ensure that the client and the attendees are satisfied
- Review event bills and approve payments
- Work with team to monitor, analyze and communicate PR results on a monthly basis.
- Participate regularly in PR strategy sessions and regular team meetings to coordinate activities, contribute ideas and execute on new initiatives
- Assign monthly writing assignments to the team including targeted pitches for long and short lead media to secure high-level placements in print, broadcast, and online media.
- Lead in the management and handling of potential issues/crisis situations
- Proactively pitch beauty media & media follow-up to achieve maximum editorial placement
- Contribute to agency new business creating proposals and participating in relevant pitches
- Reviewing and sometimes writing press releases and other media-related documents
- Develop relationships with beauty bloggers, websites and editors
- Overseeing the management of all product-related media requests
- Maintain the firm’s/agency’s corporate image and identity.
- Work with Account Coordinator/Account Team to manage sample product distribution and tracking and follow up
- Participate in Professional Development opportunities like networking with PR professionals and media, attending networking industry events and building relationships with industry experts
- Strong team management skills
- Able to identify communication opportunities across multiple media platforms
- Demonstrates strong Editing, Writing & Presentation Skills
- Strong management experience and proven track record of creating a positive impact
- Is able to provide strategic and tactical team support
- Proficient in Microsoft Office, including Excel, and PowerPoint
Qualities and Characteristics:
- Passionate and inquisitive about the beauty and media industry
- Embrace and embody First and Last PR Core Values, defined as:
Free
- At First and Last PR we encourage our employees to communicate freely, be innovative, produce fresh solutions and express their ideas.
Inclusive & Diverse
At First and Last PR we celebrate ALL walks of life, not because it is the human thing to do, but because being your whole self is a superpower everyone should have the opportunity to express.
Respect
We are all human and showing respect through acts of humility and empathy goes a long way to not only ourselves, but to our colleagues, partners and clients.
Succeed
We strive to set the highest standard of quality in all that we do at First and Last PR even if that means rolling up our sleeves and reaching beyond our comfort zone to become more innovative than we were yesterday.
Trust
Not only do we work to ensure our clients trust us with their work but it’s important First and Last PR employee do what is right as a person’s integrity is one of our building blocks.
&
Leadership
We challenge ourselves and take pride in attracting likeminded visionaries who embrace an entrepreneurial essence through inventive and innovative strategies.
Action
Take action and display an ambitious yet always inquisitive persona.
Stimulate
Stimulation is an important aspect of our team’s unity and growth. Hard work at First and Last PR almost never goes unnoticed, and we encourage our employees to reign supreme in all they produce.
Tenacity
At First and Last PR we are tenacious, determined forward thinkers with optimism that is generated through our high energy.
Please send a cover letter, resume, and salary requirements to hr@firstandlastpr.com with the subject Manager PR – Beauty”.
