Founded in 2016, Golden Word is the boutique public relations and communications consulting firm based in Richmond, VA. We represent lifestyle and luxury brands in the food + beverage, fashion, design, and hospitality spaces.
As Junior Publicist, your primary role will be to execute public relations and social media strategy as directed by the senior team, dominate local media relations and maintain operations. In this role, it’s less important that you have experience in PR and essential that you are hungry to learn the industry and are an extremely detail-oriented, organized self-starter. You will have every opportunity to learn public relations and social media, with no ceiling to what you can achieve.
- THE ROLE -
Positively impact Golden Word and its clients in a significant way
Build relationships with and pitch regional and local media with the goal of securing press coverage for clients
Coordinate press and influencer invites, requests and mailings
Fulfill press requests for product, images and information; assist with photo shoots
Conduct research including media lists, pitch opportunities, partners, resources, social media trends, more
Conduct PR and social media audits and analytics reports
Monitor for press coverage and report to clients
Maintain internal agency lists
Manage guest communication and experience execution at events
Support office management and founder admin
- THE IDEAL CANDIDATE -
0-1 year experience in PR, interested in a career in the industry
Optimistic, solutions-oriented, resourceful, hustles with a smile
Extremely organized with strong follow-through
Thrives when handling multiple, simultaneous projects Interested in our client mix and feels responsible in performing well for them
Professional communicator and writer
Can roll with the fast-paced, rapidly evolving development of a young business
Learns quickly because we move fast!
