As Senior Publicist, your primary role is to lead and execute sound PR and social media strategy to have a major, positive impact for our clients, while securing significant national press coverage.
- THE ROLE -
Directly manage client accounts and relationships; lead client meetings and media tours
Build relationships with and pitch national media with the goal of securing regular, major press coverage for clients
Broker national influencer campaigns and partnerships
Brainstorm and research new ways to powerfully spread the word on behalf of clients
Design and execute strategy for accounts
Plan and host events, including travel
Advise clients on communications consulting, including social media, email and web best practices; art direct photo shoots
Support new business pitches and proposals
Help manage Junior Publicists and interns
- THE IDEAL CANDIDATE -
6-10 years post-grad experience in PR, able to lead accounts with smart strategy
Maintains relationships with top-tier national media contacts and influencers in the consumer/business space, easily able to convert coverage
Able to envision, develop and execute creative PR strategy that relentlessly, kindly drives to accomplish client goals
Very detail-oriented and cares about proper execution of tasks
Optimistic, solutions-oriented, resourceful, hustles with a smile Interested in our client mix and feels responsible in performing well for them
Not just risk-tolerant but enjoys risking intelligently
Can roll with the fast-paced, rapidly evolving development of a young business
Has valuable contribution when given opportunity to have a voice in Golden Word’s trajectory
Founded in 2016, Golden Word is the boutique public relations and communications consulting firm based in Richmond, VA. We represent lifestyle and luxury brands in the food + beverage, fashion, design, and hospitality spaces.
TO APPLY / https://www.goldenword.co/careers
