Location: Richmond, VA
Field: PR/Communications
Min. Experience: 5-6 year(s)
Basis: Full-time


As Senior Publicist, your primary role is to lead and execute sound PR and social media strategy to have a major, positive impact for our clients, while securing significant national press coverage.


Directly manage client accounts and relationships; lead client meetings and media tours

Build relationships with and pitch national media with the goal of securing regular, major press coverage for clients

Broker national influencer campaigns and partnerships

Brainstorm and research new ways to powerfully spread the word on behalf of clients

Design and execute strategy for accounts

Plan and host events, including travel

Advise clients on communications consulting, including social media, email and web best practices; art direct photo shoots

Support new business pitches and proposals

Help manage Junior Publicists and interns 



6-10 years post-grad experience in PR, able to lead accounts with smart strategy

Maintains relationships with top-tier national media contacts and influencers in the consumer/business space, easily able to convert coverage

Able to envision, develop and execute creative PR strategy that relentlessly, kindly drives to accomplish client goals

Very detail-oriented and cares about proper execution of tasks

Optimistic, solutions-oriented, resourceful, hustles with a smile Interested in our client mix and feels responsible in performing well for them

Not just risk-tolerant but enjoys risking intelligently

Can roll with the fast-paced, rapidly evolving development of a young business

Has valuable contribution when given opportunity to have a voice in Golden Word’s trajectory

Founded in 2016, Golden Word is the boutique public relations and communications consulting firm based in Richmond, VA. We represent lifestyle and luxury brands in the food + beverage, fashion, design, and hospitality spaces.

TO APPLY / https://www.goldenword.co/careers

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