Factory PR seeks an Account Executive to work across a dynamic mix of Fashion, Beauty and Lifestyle clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion, design and beauty. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.
RESPONSIBILITIES
Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
Develop relevant brand assets used to secure coverage, including pitches and press kits
Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
Create innovative seasonal strategies for large national and global brands, as well as niche designers
Conceptualize and assist in execution of special events and activations
Cultivate relationships with celebrity stylists and place product on relevant targets
Accompany clients and editors on domestic and international press trips
Manage day-to-day client interaction, serving as primary point of contact on accounts
Minimum 3-years fashion PR experience—preferably at an agency
Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
Deep understanding of fashion & beauty trends and market
Experience with event planning with big brand/big budget a plus
Experience with supervision/mentoring junior staff
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
High level of interest and proficiency in new media landscape including pitching conferences and podcasts
Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
