At The Brand Guild, we craft and tell the stories of some of the world’s top purpose-driven brands such as Sweetgreen, Imperfect Foods and Uncle Nearest Premium Whiskey. We are looking for an expert in the food & beverage space to join our rapidly growing spirits team in the role of Senior PR Manager. Our ideal candidate is someone who loves the exciting pace of agency life, is a voracious reader whose curiosity never subsides, and who is equal parts left brain and right. If you’re someone who constantly looks for the story like a journalist and the hook like a marketer, then we want to hear from you.
Note: This position can be based in our DC or NYC Office as our team has returned to a flexible hybrid schedule.
You Are:
First and foremost, eager to grow with our agency and a rapidly growing spirits team
Excited to contribute to a supportive team culture where success is celebrated and recognized agency-wide
A PR pro with 6+ years of agency experience developing and executing public relations strategies for spirits and/or beer/wine/beverage brands.
A proven and poised leader who can manage a portfolio of high-profile accounts
A creative thinker with strong decision making skills
A curious person who can sniff out the big stories
Able to cultivate strong client relationships
A self starter who is proactive, reliable, and resourceful with the ability to independently manage multiple projects and clients simultaneously
You Will:
Collaborate with senior leadership to develop creative and strategic ideas/campaigns and supporting communications for portfolio of spirits clients
Lead client programs from concept development through execution and post-campaign evaluation of results
Develop strong relationships with clients, and serve as day-to-day client contact
Actively engage and counsel clients to help achieve strategic business objectives
Maintain strong media relationships and proactively identify, create, pitch and follow up on media opportunities to garner national and regional earned media coverage
Work collaboratively across departments
Create communications materials including brand strategies, press releases, media messages and analysis
Stay on top of industry trends trends and position the team as experts in the field
Prepare spokespeople for media interviews through the development of messaging, talking points, and media training
Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews
6+ years of agency experience implementing strategy and execution on PR campaigns for brands in the beverage and/or spirits space (experience in crisis PR a plus)
Ability to provide essential support for press initiatives including media and client management, and strategy development
Experience presenting strategies and plans to executives
Experience managing direct reports
Active relationships with national consumer lifestyle, spirits and food/bev media
Confident communication and presentation skills
Excellent organizational and planning skills with a strong eye for detail
Why you’ll love working with us:
Our employee-centric company culture. We’re a passionate, hardworking, supportive, and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do - from our interest-based #slack channels and team engagement events to our focus on work/life boundaries and creating an inclusive work environment.
Our focus on employee-growth. At The Brand Guild, we believe every member of our team deserves a clear path to growth. That’s why we offer an annual professional development stipend, unlimited access to LinkedIn Learning and internal training via our TBG U programs among other professional development opportunities.
Our benefits. We offer fully paid medical, dental, and vision insurance, flexible spending accounts (FSA), disability insurance, lIfe insurance and a 401(k) with company match.
Our focus on rest & renewal. We offer a comprehensive PTO package (including days for vacation, sick leave, mental health, religious observance, bereavement, miscarriage, jury duty, and election-related volunteering) as well as generous paid family leave.
Our flexible work model. We have returned to our offices in a hybrid model, giving our teams flexibility they need to work most efficiently.
Our amazing roster of clients. We partner with purpose-driven clients who have a clear mission, and we share their passion for their brands.
The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com.
Link to apply: https://thebrandguild.bamboohr.com
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