Under the direct supervision of the Executive Director, Public Relations, the Director, Public Relations is a key interface between Preferred Hotel Group’s entities, their respective clients, and the media, consistency across consumer, trade, and industry messages in the Americas. With oversight from the Executive Director, the Director is responsible for traditional PR and integrated media relations campaigns for any Preferred Hotel Group entity, as assigned, with an emphasis on serving as the in-house representative for Preferred Hotels & Resorts and select PHG Consulting clients, as assigned, and is directly responsible for conceptualizing and executing the tactics within each program with a main focus on securing positive, continuous coverage among North American media outlets. The Director, Public Relations will also contribute to the ideation of social media campaigns, as required. The Director, Public Relations also assists the Chief Communications Officer with initiatives for other Preferred Hotel Group and its brands, as needed.
Under the direct supervision of the Executive Director, Public Relations, and with oversight from the Chief Communications Officer, the Director shall liaise with multiple internal departments, business owners, and respective clients to support their activities. There is regular interaction with journalists, editors, clients, external partners, and third-party vendors, and phone calls, action plan development, and follow through.
DUTIES & RESPONSIBILITIES
• In collaboration with the Executive Director, Public Relations and Chief Communications Officer, plan, budget, and execute integrated media relations programs for any Preferred Hotel Group entity, as assigned
• Execute and manage activities outlined within the PR plan for Preferred Hotels & Resorts in the Americas, specifically the United States and Latin America, as directed by the Executive Director, Public Relations, managing all programs to the budget; contribute to corporate activities
• Fulfill traditional PR duties such as handling media requests for images and information; compiling activity re-cap reports for clients; securing consistent and quality media placements with active pitching via phone, email, and in-person interactions; planning, facilitating, and hosting media group and individual FAM trips; building and maintaining productive relationships with influential media; building, organizing, and maintaining internal lists of media and social influencers, as well as editorial calendars; producing press kits and media mailings; researching, drafting, and distributing PR materials addressing consumer, trade, and MICE media audiences across North America; and serving as the day-to-day contact for media, the company, and its clients (internal and external)
• Collaborate with Preferred’s global marketing team to develop and execute campaigns for Preferred Hotels & Resorts, as required
• Secure interviews, speaking engagements, and other thought leadership opportunities for key Preferred executives
• Identify and formulate partnerships with external companies (i.e. media outlets, consumer brands, etc.) to enhance clients’ brands and extend their PR reach, as appropriate
• Plan and execute events and PR gatherings, as required by individual plans
• Assist with the new business process by supporting the creation of PR proposal elements, as advised by the Executive Director, Public Relations and/or Chief Communications Officer
• Liaise with internal resources to develop press stories that support the goals and objectives of Preferred Hotel Group’s brand entities and PHG Consulting clients, as assigned
• Stay updated on public relations trends and use the knowledge to positively impact and improve efforts executed on behalf of the company and its clients
• Provide guidance to Preferred Hotels & Resorts member hotels and PHG Consulting clients on best practices in PR
• Manage the output of external agencies and contractors in the Americas, as needed.
• Manage and/or assign work to coordinators and/or interns, as appropriate
• Accept any additional Preferred Hotel Group duties, as assigned
• Minimum eight years of progressive experience in Public Relations. Agency experience required
• Travel/hospitality experience required; experience working with clients based outside of the United States is preferred
• Willingness to take on all aspects of client campaigns, no matter how large or small the task
• Extremely strong written and verbal communication skills including writing for press releases, feature articles and talking points.
• Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
• Knowledge of and strong relationships with North America media outlets, journalists and editors.
• Detail oriented self-starter
• Ability to travel
• Technology and web savvy with proficiency in all Microsoft Office applications
• B.A. or B.S. in journalism, public relations, marketing, or related field
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