At The Brand Guild, a public relations, marketing, creative and events agency, we craft and tell the stories of some of the nation’s top purpose-driven brands, such as Sweetgreen, The Bouqs, Room and Board and Uncle Nearest Premium Whiskey. We are a fully integrated team that specializes in brand evolution and we are looking for an expert in the consumer packaged goods space to join our team in the role of Public Relations Director in our New York Office. Our ideal candidate is someone who loves the constantly exciting pace of agency life, is a voracious reader whose curiosity never subsides, and who is equal parts left brain and right. If you’re someone who constantly looks for the story like a journalist and the hook like a marketer, then we want to hear from you.
We’re looking for a candidate with 8+ years of agency experience developing and executing public relations strategies for national CPG accounts. The Director should have a deep understanding and love for the world of food along with excellent writing and communication skills, and an in-depth knowledge of the consumer packaged goods space. This role requires a PR pro that can manage a team as well as a portfolio of high-profile accounts. Someone who can sniff out the big stories, cultivate client relationships, and comes with a wealth of longstanding editorial relationships.
Agency experience is a must; crisis communications experience a plus. While The Brand Guild team is currently working remotely, this position will be based in our NYC office.
Job Responsibilities:
Provide strategic public relations counsel to a range of clients in the food/beverage/grocery space
Actively engage and counsel CPG clients and client leaders to help achieve strategic business objectives and build trusted relationships
Develop deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
Develop strategic communications plans that support strategic press initiatives for a variety of clients
Proactively identify angles and pitch customer, product, vertical and/or issues-based stories to garner national and regional earned media coverage that meets client goals
Create communications materials including brand strategies, press releases and media messages
Provide direction on crisis response, including overseeing team coordination and client counsel
Prepare spokespeople for media interviews through the development of messaging and talking points, and in-depth media training when required
Use F&B insight and experience to contribute to new business efforts for key prospects
Manage project and juggle multiple tasks simultaneously
Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews
Analyze, measure and report on communications and media projects
8+ years of public relations agency experience developing and executing public relations strategies for national accounts in the CPG space
Strong knowledge and connection to F&B sector work including internal network and associations
Ability to provide essential support for press initiatives including media and client management, and strategy development
Must be a confident communicator and presenter
Must possess excellent verbal and written communication skills
Must be a creative thinker with strong decision making skills
Active relationships with food and consumer/lifestyle media
Must be proactive, reliable, resourceful and have an eye for detail
Must be an eternal optimist who is proactive, reliable, and resourceful with the ability to independently manage multiple projects and clients simultaneously with changing priorities and meet deadlines in a fast-paced, deadline-driven environment
Experience managing direct reports
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