Factory seeks a Senior Digital Director to join its growing team. The candidate should possess an insatiable hunger for innovation in the digital world, an impressive portfolio of content-driven campaigns you’ve ideated, a keen understanding of the latest measurement tools, social media and influencer marketing trends.
The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary - a strong leader with the ability to innovate, conceive and execute big ideas.
This position will be New York-based and report to Factory’s Managing Partner. You will be essential to the direction and development of the team and division, implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.
PRIMARY RESPONSIBILITIES:
Develop and implement social media and content strategies for brands and companies that align with client business goals
Build and execute organic and paid influencer and VIP strategies to amplify engagement and reach
Oversee team to manage social media platforms (i.e. generate, edit, publish and share engaging content, including copy, photos, videos)
Create content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic)
Oversee monthly content calendars against brand guidelines
Work in tandem with PR teams to align social media and influencer strategies with overall brand goals
Oversee Factory’s own social strategy and use it to demonstrate our digital capabilities
Perform research on current benchmark trends and audience preferences
Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable
Maintain relationships with high level influencers, agents, and other creative agencies
Work across the agency to promote collaboration and knowledge sharing
Manage teams in NY and LA
Hold weekly team meetings to track progress of client deliverables and deadlines, and ensure accountability
Hold 1:1 meetings with team members to understand career goals and growth, and provide feedback on performance
Own day-to-day stewardship of the business, managing budgets and billing
Contribute to new business proposals to ensure digital capabilities are accurately and creatively represented
Identify opportunities within our existing portfolio for digital
Minimum 8-10 years of digital, content, influencer and social media experience
Collaborative, agency background preferred
Experience in fashion, beauty, tech and innovation brands
Strong leadership skills and a proven manager and mentor
High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
Experience amplifying campaigns and content and building online marketing strategies
Fluency of digital platforms, tools, and software
Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
Possess a network of content creators and influencers
Exceptional knowledge with analytics and reporting
Excellent time management and project management skills
Motivated to grow and educate team members to become high performers
Strong organizational, planning, problem solving and decision-making skills
