EVINS is seeking an accomplished Director, Community and Technology with at least 8 years of experience to spearhead digital/social media client and agency needs, and work to develop specific strategies, goals and KPIs for client and agency success. This position will report to EVINS Senior Leadership, and will be tasked with client management responsibilities, including creating, overseeing and implementing both strategic and tactical initiatives within the digital and social media realm, inclusive of community management, digital advertising, content and copy creation and social media growth strategy, while ensuring that all initiatives are executed within budget.
The ideal candidate for this position should have stellar expertise and experience with digital and social media as well as traditional marketing, and should be well organized, reliable and creative, with impeccable writing skills and the ability to quickly and effectively analyze data and communicate effectively with clients, as well as the senior leadership team and principals of the agency.
Evaluate and implement digital strategy initiatives for both the agency and its clients.
Drive account work streams with ownership and accountability
Understand and follow the latest digital tools and interactive trends
Provide in-depth brand audits using online tools and research to provide detailed brand and industry insights
Create and launch integrated and cost-effective digital strategies
Analyze and report on digital campaigns
Analyze customer and user data
Directly engage and communicate with agency clients and partners
Provide strategy and direction for innovative digital promotions, campaigns and events
Understand and promote client media coverage through social media initiatives
Craft and create compelling, brand-appropriate digital content
Integrate digital and social media initiatives with influencer and media relations activations and programs
Manage client deliverables, timelines and expectations, keeping both the agency account team and the client apprised of all deadlines and expectations
Engage staff through career and learning opportunities
Oversee a team for day-to-day content calendar production
Oversee brand and agency Community Management
Lead content strategy execution (influencer, creative)
Direct agency and client reporting
Lead new business prospecting and pitching initiatives for digital clients
Create and assemble new business pitch decks and materials
8 years relevant work experience
Degree in Communications, Social Media, Advertising, Marketing or equivalent work experience
Excellent written and verbal communication skills
Firm grasp of emerging digital tools
Thorough understanding of digital touch points
Excellent interpersonal skills
Deep understanding of web analytics
Extensive knowledge of and experience with digital and social media advertising platforms
Understanding of SEO/SEM and coding a must
Design abilities a plus
To best provide for the health and wellbeing of the entire EVINS team, all staff will be required to verify that they have been fully vaccinated against Covid-19, pending any sincerely held religious belief or valid medical exemption.