Since launching in February 2011, MR PORTER has established itself as the premier global online retail destination for men's style. Editorial content put together by a team of dedicated Editors and Creatives sits alongside the latest products from the world's leading designers.
The US PR team are now seeking a talented PR Manager to join the team based in our offices in New York. Reporting to the Head of Marketing and Communications, US, you will promote the MR PORTER brand and its campaigns, activities and events, developing and maintaining relationships with key media across the US.
You Will:
In partnership with the Head of Marketing and Communications, develop a PR strategy for the US market and drive implementation while demonstrating impactful results
Provide strategic and tactical support to the Head of PR in the effective function of the in-house PR team, managing the PR assistant while ensuring the execution of PR in the US and Canada
Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaign and capsule launches, events and on-site categories such as MRP own label, fine watches, exclusive capsules and the MR PORTER brand
Increase profiles of brand and spokespeople in the US by identifying opportunities across media outlets, conferences, and industry events. Oversee and implement the agreed approach with the regional and global teams
In line with strategy, come up with creative ways to tell the MR PORTER story, celebrating campaigns, events and the profiles of its executives, via relevant media in the region
Manage brand events across the region, working with the MR PORTER marketing, creative, social media teams and local production agencies
Work closely with the marketing team to conceive and execute other special projects and product launches, optimizing owned and earned channels
In partnership with the marketing and social counterparts, own and manage regional social creator partnerships
Compile interview briefings for spokespeople in the business and written responses for features and news stories
Work closely with the Buying Director and Style Director to ensure that brand messaging is supported by the most compelling insight
Maintain relationships with relevant journalists and media across the US
Provide coverage targets (by month and by project) for the PR Assistant to work against
Monitor MR PORTER brand exposure, ensuring all communication and activity is in line with strategy
Support the Head of PR in the management of the annual PR budget
Graduate (or equivalent) with proven PR experience in a luxury fashion, menswear or multi-brand environment
Minimum 7+ years in a PR role
Strong relationships with fashion and lifestyle media. Experience with watch media is highly preferred
Retail PR experience within key markets in the US is preferable
Exceptional event production experience
Proven track record of creating positive impact on business through PR and communications strategy
Strong presentation & superb writing skills a must
Demonstrate a solid understanding of the luxury fashion industry and digital
Proven commercial experience with working in a fast paced environment
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills
Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
Creative and strategic thinker
Able to identify communication opportunities across multiple media platforms
Second language ideal, however, not required
Strong MS Word skills; working knowledge of PowerPoint and Excel
