Factory PR seeks a Junior Manager, Influencer Relations + Social Media that has a deep understanding and knowledge of the influencer landscape and is skilled with content development and strategy. The candidate should be very knowledgeable of the fashion/beauty/lifestyle influencer community and understand how to develop relationships between influencers and brands. The candidate must be able to name influencers and showcase direct relationships, have a thirst for innovation in the digital world and an eye for emerging talent. The position calls for a skilled content creator, communicator, enthusiastic social media consumer, and pioneering media strategist—who is both analytical and creative—with the ability to conceive and execute engaging campaigns that showcase originality in an industry that’s become increasingly cookie-cutter. Someone unafraid to have BIG ideas and the ability to execute them.
This position, reporting to the Senior Director, Digital will focus on influencer marketing activations with campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop unique strategies for clients ranging from luxury fashion brands and retail giants to innovation start-ups and household name enterprises.
PRIMARY RESPONSIBILITIES
Identify, establish and manage ongoing influencer/brand ambassador programs
Negotiate fees and deliverables
Execute paid partnerships
Manage contracts, invoices and budgets
Identify key influencers, bloggers and online media in designated verticals
Develop creative content concepts and execute them flawlessly
Write compelling and engaging content
Research and be informed of fashion and industry trends
Develop strategically led ideas for building brands via Social
Compile weekly and monthly reporting and analytics
Must be located and established in Los Angeles
Minimum 2 years of Influencer Marketing and Social Media experience, preferably at an Agency
A true passion for Influencer Marketing, as well as Social Media/Digital industries
Deep knowledge of all social platforms and how brands leverage them
Experience in fashion, tech and millennial-focused consumer lifestyle brands
Functional knowledge with analytics and reporting
Excellent computer skills, particularly Excel, PowerPoint
High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
Strong organizational, planning, problem solving and decision-making skills
Experience developing content marketing strategies and overseeing content development specifically for social media platforms
Experience amplifying campaigns and content and building online marketing strategies
Previous experience with planning and executing influencer activations, trips, special events
Proficient with Adobe Creative Suite a plus
