Carfrae Consulting is a global consultancy that provides hands-on, strategic counsel for brands in all areas of communications, branding, public relations, marketing, media and content creation. Clients include Zimmermann, Dr. Barbara Sturm, RH (Restoration Hardware), FLOWERBX, and CLOSED, to name a few.
Carfrae Consulting is seeking an established Public Relations & Communications expert with a focus on lifestyle, hospitality, travel and/or VIP relations to manage new client accounts.
Responsibilities & Opportunities:
High-level press strategy development, pitching, and placement with national and regional print and digital outlets
Managing inbound press requests and interfacing with external agencies on behalf of consultancy clients
Developing relationships with editors, influencers, VIPs, and high-level industry executives on behalf of clients and the consultancy
Crafting client gifting strategies and identifying KOLs to engage; leading seeding and gifting efforts to meet KPIs
Servicing client stakeholders and representing the agency across multiple clients while overseeing junior team members to deliver continuous results
Organizing and managing both press and VIP events in the US and abroad, including product launches, presentations, private events, and global influencer activations
Proactively seeking new opportunities for all agency clients, including media placements, events, partnerships, and social media
Proven interest and expertise in fashion, beauty and lifestyle public relations, marketing, and communications; preferably with a focus on luxury markets
Highly organized and detail-oriented with the ability to lead a team to set, meet, and exceed client expectations and KPIs
Excellent written and verbal communication skills are a must
High-level knowledge of print and digital media landscapes as well as social media and emerging platforms essential
Strong editorial relationships required, with proven PR success ideally across multiple industries (fashion, beauty, travel, lifestyle, etc.)
Ideal candidates will have 4-5 years of experience and demonstrated ability to manage a team
Experience leading multiple client accounts and the ability to self-manage competing deadlines
VIP, influencer, social relationships a plus, as well as experience leading social campaigns
Experiential event experience a plus, from event concepting, production management, guest list management through event press coverage and post-event reporting
Bachelor’s degree (or higher) in Fashion, Communications, Marketing or related field preferred
High proficiency with Microsoft Outlook & Google Drive
Must be available full-time; ideal candidate is based in New York City or has intentions of ultimately residing in the city
To Apply: Please send cover letter and resumes to margaret@carfraeconsulting.com with the subject line: Communications Manager Application: [First Last]. Please be sure to note earliest potential start date in your cover letter and whether you are currently based in New York City or planning to relocate in the near future.
