At The Brand Guild, we craft and tell the stories of some of the most exciting—and purpose-driven—brands in the country, and we are looking for a Public Relations Manager to join our consumer lifestyle team in our New York office.
*Please note that while initially remote, this position will be based in our NYC office.
You Are:
-A PR professional with 4+ years of agency experience working with consumer brands
-A curious person who loves to stay on top of the latest brands, trends, and industry news
-Someone who thrives in an energetic environment
-A self-starter who loves the thrill of landing a great pitch, and wants to learn how to craft and execute the big stories from start to finish
-A exceptional writer and communicator who has experience managing client accounts
-A problem solver, strategic thinker and an eternal optimist who has an overwhelming desire to craft and tell the stories of our incredible clients
-A proactive, reliable, resourceful team player
You Will:
-Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space
-Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
-Develop and drive communications strategies for a range of clients
-Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
-Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
-Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
-Develop and maintain strong relationships with regional and national press
-Perform in-depth research to support communications and messaging
-Analyze, measure and report on communications and media projects
-4+ years of consumer lifestyle or CPG public relations experience (agency experience strongly preferred)
-AbIlity to independently manage multiple projects and clients
-Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
-Ability to provide essential support for press initiatives including research, writing and strategic thinking
-Understanding of media needs and media relationships
-Ability to work with all levels on the team, from interns to senior staff
