Location: New York, NY
Field: PR/Communications
Min. Experience: 0-1 year(s)
Basis: Full-time

Description:

The Digital Coordinator role is responsible for providing day-to-day support for the Linda Gaunt Communications digital team. The role will aid with influencer marketing and social media efforts for the agency’s client roster.

Roles + Responsibilities:

-Aid with day-to-day online influencer outreach and seedings

>Support with influencer communication and logistics, including managing gifting, RSVPs and sample requests from influencers

>Directly manage sample loans and gifting stock inventory for the digital team

-Brainstorm ideas that support each client’s influencer strategy and company goals

-Leverage existing and establishing professional relationships with influencers to develop initiatives that will grow LGC’s influencer network

-Create and maintain influencer lists

-Help coordinate short lead events, campaigns and paid activations

-Scan for and clip influencer placements daily, using influencer marketing platforms such as Traackr

-Assisting with social media scheduling, copywriting, community management and content creation

-Assisting with weekly social media reports

-Monitor and advise on trends in new social media platforms and technologies

-Monitor and advise on relevant fashion and industry news daily

-Provide support for agency events and fashion week shows

-Provide administrative support for digital team 

Requirements:

-College degree in public relations, marketing, or related field

-Internship experience in social media and influencer marketing

-Deep knowledge of top social media platforms and the influencer space

-Active in - and passionate about - social media 

-Ability to multi-task, work independently and within a team

-Strong organizational skills and attention to detail

-Excellent written and verbal communication skills

-Ability to succeed in a fast-paced environment

-Adept understanding of Microsoft Suite and Google Suite



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