The Community Manager’s main role on the Digital/Social Team is to be the EYES & EARS (& sometimes Voice) OF THE BRAND(S). To both monitor the overarching fan sentiment to what we post, as well as responding where applicable.
BRANDS: DKNY & Donna Karan (Collection), with support on Karl Lagerfeld Paris, Vilebrequin, G.H. Bass, et al.
REPORTS TO: VP, Digital Marketing & Social Strategy
RESPONSIBILITIES:
CONTENT
-As a social native, and lover of social media & current trends, the Community Manager sits in a key seat at the strategy table of how DKNY & our brands look & sound like in the social channel.
-Maintains current awareness of all campaigns/programs & messages being planned, and offers perspective on how they will or will not resonate on social.
-Actively partners with the other Social leads & larger division in crafting how our content is messaged on social, with an eye toward engagement.
INFLUENCER
-Owns (w/the VP) the Social Team’s Influencer elements of all applicable campaigns & programs from larger brand programs handed to Social team, to creating our own Influencer programs around key items or social calendar ‘holidays’ & events.
From input on talent rosters provided by partners, to compiling proposed talent lists of our own, and then end-to-end execution: crafting the talent brief (w/Social Content Manager & VP), managing outreach & contracting, driving or sometimes overseeing agency partner on all packing/shipping/tracking logistics, receiving & routing proposed assets from talent, to monitoring-for then capturing then engaging with the talent’s posts, and finally obtaining performance snapshots and partnering with larger team on reporting.
COMMUNITY MANAGEMENT
-The shepherd to our (social) flock!
-Essentially one-half of the brand voice on Social, with the Content Manager creating caption copy (with this role getting to weigh in), and this role doing all the applicable responding – ensuring a cohesion in brand voice.
-Utilizes our social tool of choice (currently Sprinklr) to monitor, tag & categorize all inbound Comments & Messages, responding where applicable, routing to other divisions where applicable (e.g. Ecomm Customer Service) and generally driving heightened engagement on our posts across all platforms (with Instagram & TikTok as key focuses).
-Shares real time community sentiment updates to key stakeholders when programs launch, and creates post-program recaps.
-Manages recurring reporting on our overall Engagement trends across platforms.
-And partners w/the larger team on actioning and changes necessary.
MANAGEMENT
-Liaises with various internal teams & external partners (retailers, licensees, regional) on all of the above areas but for our partners’ owned channels when they are messaging our brands.
-Maintains a variety of Community Social Guidelines for ourselves & partners.
-5+ years of social media, PR and/or influencer marketing experience
-Bachelor's degree in related area preferred
-Strong multi-tasking skills being able to progress multiple projects for multiple brands forward at same time
-Excellent oral & written communications skills, and professionality
-General interest & excitement about fashion/lifestyle and social media/influencer area of digital marketing
