PURPLE – with offices in London, Miami, New York, Hong Kong and Los Angeles – are actively seeking a New Business Director to join in the agency’s North America office, working across our high-profile lifestyle, fashion and Beauty clients to help the growth of PURPLE and to align with our overarching business goals.
ROLES AND RESPONSIBILITIES
Act as gatekeeper for all new business enquiries, declining or progressing the conversation as appropriate.
Pro-actively seeking out new business opportunities.
Hosting a fortnightly new business meeting and maintaining an up-to-date new business tracker
Updating Finance on all new business wins with a pipeline of fees, how they should be charged, and where appropriate any fee split by department.
Working with the Directors on New Business Strategy, identifying opportunities to pitch for new clients, and/or services and benchmarking against competitor agencies.
Keeping new business documents including credentials and pitch documents up to date.
Working with designated individuals within each department to produce successful new business pitches in line with the client brief including:Initial chemistry and fact-finding meetings to identify client needs, desires and ‘what would make them happy’ beyond the written brief.
Drilling down to Identify deliverables and objectives for the new business pitch.
Hosting internal idea generation brainstorms
Market and competitor landscape research
Identifying pitch team and timelines
Working with team to agree format and input into new business proposal to promote areas of ownership.
Leading pitch team including prepping pitch team.
Following up post pitch for feedbackIn event of successful new business wins, you are responsible for:
Drafting and executing new business contracts to include specific objectives, specific clauses, any additional budget considerations.
Working with Division Heads/HR to identify account team.
Working with Division Head, account team and client to translate new business pitch into a specific 6-12 month activation calendar where appropriate attending kick off, initial strategy meetings and in some cases regular team ‘check in’s’ throughout first months
SKILLS AND QUALITIES
6-8 years of luxury public experience and proven experience with securing new business.
Superior high-level media contacts and broadcast print and online media.
Experience managing account teams
Established relationships with influencers within Purple’s areas of focus, including fashion, travel, beauty, lifestyle, music, art and culture
Excellent written and verbal communication skills
Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment
Ability to be a team player in an environment that requires and rewards collaboration