Relevance International is a global PR firm that positively impacts our client’s bottom line through increased brand awareness. We specialize in real estate, architecture & design, and luxury hospitality. We drive client initiatives through communication strategies including media relations, digital PR, partnerships and events. All team members are expected to represent Relevance International as professional brand Ambassadors. The role of the Account Executive is essential to internal and external, client facing PR functions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- A point person for account work -- conducts proactive and strategic media relations for clients with direction from supervisor
- Drafts agendas and notes that need almost no editing with no items missed
- Coordinate and schedule meetings proactively
- Update media lists and proactively look for new reporters and publications to add
- Ability to send e-blasts quickly and efficiently
- Conduct research, as needed
- Monitor media for clients
- Proactively work buddy list
- Draft releases, pitches, and other written materials with supervision that need no more than one round of edits
- Effectively and frequently pitches by phone as well as email, secures a significant quality and quantity of placements
- Helps fellow junior staff with questions and edits
- Be a major contributor to account interaction
- Contribute to meetings in a supportive way, ensure meeting materials are prepared, available and organized
- Regularly clip, file and send digital and print press placements
- Proactively come up with ideas and suggest next steps for clients
- Come up with PR ideas for Relevance International (treating us like a client)
- Strong understanding of social media channels
- Reads industry and consumer publications we pitch
- Organized and on top of the to-do list
- Meets deadlines Keeps drive and all digital assets organized and neat
SKILLS/CORE COMPETENCIES REQUIRED/PREFERRED
- Has knowledge of and commitment to increase knowledge of real estate, hospitality, luxury, and travel industries, dependent upon client focus
- Strong notetaker and researcher
- Highly responsive to team members and clients
- Strong organizational skills with attention to detail
- Strong writing skills
- Effective interpersonal and communication skills both written and verbal
- Team player
- Positive, can-do attitude
- Solution-oriented
- Strong working knowledge of AP Style
- Strong research skills
- Self-directed, proactive, and independently capable of managing workload so deadlines are met
- Flexible, able to work under pressure and changing priorities
- Proficient in Microsoft Word, Excel, PowerPoint, Google Programs and Outlook (electronic scheduling)
- Able to work 40+ hours a week Workday begins at 9 am Monday through Friday
EDUCATIONAL/EXPERIENCE- REQUIRED/PREFERRED
Bachelor Degree – Public Relations, Communications or Related Degree 3+ years relevant experience
DISCLAIMER: Duties, responsibilities and activities of the position may change or new ones added at any time with or without notice
