The Brandman Agency is a global communications agency with offices in NYC and LA. We help shine a light on the world’s most prestigious travel and lifestyle brands. We are passionate, approachable and most importantly, well-traveled. We are currently accepting resumes for an Account Executive to join our LA office. The ideal candidate has 2-3 years of agency experience under their belts with additional experience and/or interest in the travel and hospitality industry.
Responsibilities include:
-Monitoring industry trends and client coverage
-Screening and fulfilling all media requests
-Writing pitch letters, press releases and client communiqués
-Assisting in planning and execution of events, press trips and media tours; escorting trips when required and acting as a professional representative of The Brandman Agency
-Assembling error-free weekly and/or monthly client status reports
-Drafting and executing personalized pitches for media to ensure a robust pipeline of media coverage for each account
-Maintain regular direct contact with clients and journalists
-Develop and maintain editorial/journalistic/media contacts, including in all new media
-Build understanding and knowledge of the clients’ businesses and their competitive environments
-Actively participate in/contribute to the development of client PR plans and projects, along with ongoing creative ideation
-Ongoing relationship building and maintenance with both key journalists and new media
-Demonstration of higher-level pitching and strategy when communicating with media
-Implementation of media events, briefings, press trips, etc.
-Facilitate teamwork by delegating and involving junior staff members and interns when possible
-Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
-Solid knowledge of digital media landscape with the creativity to implement and present ideas and suggestions to client teams
-Support new business generation when appropriate from a research and creative ideation standpoint
-Proficiency with Adobe Creative Suite and Keynote is a plus but not a requirement
-BA or BS in Public Relations, Communications, Journalism or related field preferred
-2-3 years PR experience (agency and travel, lifestyle, and/or real estate preferred)
-Proficiency with MS Office and industry tools such as Meltwater, etc.
Please send resumes to shelby@brandmanagency.com.
