As an Account Director, Social Media, you’re a leader not just in your home office, but in the agency as well. You look at the full landscape of the department to achieve agency goals, going beyond accounts and exploring how to best support our clients and future needs, roles, staffing, innovation, industry insights, new platforms and updates on tools. You’re a trusted voice, creating efficiencies with the PR team leaders for multiple clients. As the Account Director, Social Media, you demonstrate office and agency leadership by bringing thought leadership and learning opportunities to all offices, and provide input on all social scopes of work for the Agency. You’ll be responsible for reviewing Harvest and profitability numbers, and making go-forward recommendations.
Duties and Responsibilities
Account + Client Management:
-Develop meaningful and successful account strategies that may transcend an individual account
-Oversee client strategy sessions, providing big-picture, creative and strategic thinking
-Have a proven tactical track record of successful campaigns focused on hospitality (hotel launches, brand initiatives, renovations, launches, executive positioning, promotions, milestones, etc)
-Execute top tier tactics, while strategically delegating overall team deliverables
-Contribute to the resource plans, scope of work and contractual agreements as needed
-Creatively ideate
-Oversee partnership collaborations, offering industry and social expertise
-Oversee social media during times of crisis, offering expert counsel to clients and teams
-Be a visionary for the direction of content creation and alignment with PR efforts
-Integrate social-media work with the agency’s other work, as well as the clients’ paid efforts, to help produce maximum impact, results, engagement, traffic and ROI
Paid + Organic Social Leadership:
-Lead and provide expertise and guidance on the strategy behind all creative, organic and paid campaigns
-Design and subsequently oversee the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communication
-Oversee paid social media efforts across all JPR social media client accounts ensuring organic efforts are supported and maximized with ad spend to increase results.
-Oversee client ad budgets, reviewing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations
-Oversee requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations
Team Leadership
-Establish roles and responsibilities for team members, lead workflow, and develop processes / SOPs for the agency and teams
-Begin managing direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams
-Provide training, coaching, mentoring, inspiration and support to JPR Employees across the agency and offices
Agency / Industry:
-Innovation identifier and action taker for the agency, staying ahead of the curve on new social media content best practices and overseeing the development of any emerging social platforms or trends
-Become a valued industry expert who reinforces the agency’s creative capabilities and offerings
-Actively spot trends, have strong industry connections, and be an expert in positioning JPR and clients ahead of the trends
-Drive new business acquisition through lead generation and participation in new business meetings
-Participate in and demonstrate leadership at industry events, panels, and seek opportunities for thought leadership at both an agency and an industry level
Other:
-And other tasks, projects, or duties as required
-Computer skills, including Word and Excel in a Microsoft Windows environment
-Excellent leadership and coaching skills
-Excellent oral and written communication skills
-Excellent interpersonal skills
-Excellent organizational skills
-Must be able to identify and resolve problems in a timely manner
-Advanced understanding of Facebook, Twitter and Instagram
-Advanced understanding of Influencer engagement
Experience
-College Degree or comparable experience required
-At least 10 years of experience with digital marketing and/or social media, with a minimum of 6 years of experience leading projects on social accounts
-Expertise using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
-Expertise using content management tools such as HeyOrca, Sprout Social, etc.
-Expertise implementing paid social media campaigns on Facebook and Instagram
-Experience leading photo editing efforts (Adobe Photoshop & Lightroom)
-Expertise in Facebook Business Manager, Power Editor, Ads Manager, MicrosoftOffice, Outlook, Canva
-Extensive experience managing, motivating and leading account teams
-Extremely adept at managing client expectations as they relate to scope and delivery of service
-Extensive experience overseeing the financials of an account in a client-services organization
-Ability to collaborate effectively with other agency capabilities to meet common goals
-Agency experience preferred
-Travel and/or hotel industry experience preferred
If the above description sounds like you and fits your background, apply online at here to join the J Public Relations team today!
