The Brand Guild is looking for a Senior Public Relations Manager to join our growing Real Estate PR team in our New York office.
This Senior PR Manager will serve as the day-to-day contact and thought partner for a portfolio of real estate clients who are redefining iconic neighborhoods and innovating the way we interact with every aspect of our environment. This team member will join a team of real estate press and marketing experts who are working on the most buzz-worthy national projects with passionate clients who are leading the evolution of cities, neighborhoods and communities.
Job requirements include 6+ years of public relations experience in the real estate development sector including the ability to manage one’s own accounts and team. If you are a problem solver, a strategic thinker and have an overwhelming desire to craft and tell the stories of our incredible real estate clients, we want to hear from you!
Job Responsibilities:
-Collaborate with senior leadership to develop and drive communications strategy for a range of clients (including working directly working with innovative, c-suite level developers and their partners such as artisanal retailers, celebrity chefs and world-renowned architects and designers)
-Build awareness of clients by generating targeted media coverage through storytelling and the development of creative PR programs
-Build and execute strategic plans for a variety of real estate clients
-Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
-Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
-Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
-Develop and maintain strong relationships with local and national press
-Perform in-depth research to support communications and messaging
-Analyze, measure and report on communications and media projects
-Manage projects and juggle multiple tasks simultaneously
-Manage direct reports
-6+ years of public relations agency experience and the ability to manage one’s own accounts, experience in the real estate development sector strongly preferred
-Deep media relations understanding and a love of news
-An expert in finding and developing stories, and driving visibility -- from creating major moments to developing a drum beat of ongoing pitches
-Ability to provide essential support for press initiatives including research, writing and strategic thinking
-Confident communicator and presenter
-Active relationships with national real estate and business media
-Excellent verbal and written communications skills, as well as organizational and planning skills
-Comprehensive understanding of media needs and media relationships
-Proactive, reliable, resourceful and detail-oriented
-Ability to independently manage multiple projects and clients with changing priorities and meet deadlines in a fast-paced, deadline-driven environment
-Supervisory experience
*The Brand Guild is an equal opportunity employer.
