Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience. At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive. The successful individual will leverage their proficiency in Social Media to...

- Assist Global Social Media team with developing, deploying, managing and analyzing social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks (Facebook, Twitter, Pinterest, Instagram, YouTube, etc.)

- Creative thinker who can brainstorm innovative ideas/strategies

- Partner closely with merchandising, creative and PR teams to align priorities and serve as a true brand steward, ensuring consistent, effective content activation

- Assist and collaborate with the Assistant Manager in developing weekly/monthly reports across social platforms to help with content development 

- Work cross-functionally with creative, merchandising, and technology teams.

- Partner with paid media team to optimize performance of campaigns on Facebook, Twitter, Instagram & YouTube.

- Benchmark and research competitor and industry leaders in social media.

- Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations to manager.

- Confidence and ability to negotiate deals and understand deal memos between influencer and brand.

- Work closely with the legal team to ensure proper execution of contracts.

- Keep teams and internal partners abreast of industry news, best practices and trends

The accomplished individual will possess...

- BA or BS required.

- 3-4 years’ experience developing and delivering online/digital marketing strategy in a dynamic, fast-paced environment required.

- 3-4 years hands on experience in social marketing campaigns.

- Web analytics/social listening knowledge and experience in pulling reporting, measuring campaign performance and analyzing metrics to support overall social strategy.

- Experience in executing campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase. 

- Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical 

- Deep familiarity of and passion for social media communities and marketing approaches, with a keen eye towards innovation. 

- Highly proficient in the Microsoft Office Suite, including Microsoft Excel

An outstanding professional will have...2-3 years working within the fashion industry

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.