About Blended Strategy Group (BSG):
Founded in July 2015, BSG is an entertainment marketing, branding and public relations agency that communicates key messages through media relations and authentic, strategic partnerships among brands, celebrities, and influencers to reach target audiences.
With the co-founders’ (Allison Statter and Sherry Jhawar) deep roots as a top entertainment talent manager and global head of marketing, respectively, BSG has the domain expertise around partnership negotiation, engagement and activation. BSG builds brands at any stage - from individual talent and startups to emerging/growth and Fortune 500 brands - through strategic integrations and a 360-degree approach to marketing and communications.
BSG’s clients consist of consumer products, digital platforms and apps, service providers, and personal celebrity and influencer brands. Brand clients include: Revlon, Almay, Reebok, Tiffany & Co., Elizabeth Arden, SinfulColors, Nudestix, Cover FX, OLLY, NuFACE, Clio Snacks and more. Talent clients include: Chelsea Handler, Gwen Stefani, Nicole Scherzinger, Jen Atkin, Mary Phillips and more.
The team at BSG is a highly collaborative group, bringing together best-in-class expertise across brand marketing, talent management and PR. The culture is one where everyone learns from and leans on one another. We wholeheartedly subscribe to the philosophies of the “ship rises together” and “collaboration over competition”. BSG is a work hard, play hard environment where everyone has a true passion for pop culture and a desire to create game-changing marketing programs for our clients.
For the role of Manager, Brand & Celebrity/Influencer Marketing Partnerships, BSG is seeking a unique and driven candidate with a marketing background and strong network, adept at developing authentic, meaningful celebrity and influencer marketing campaigns for brands. The right person will have a minimum of 3+ years of experience building large and small-scale programs for a range of clients. The individual should have a deep passion and strong knowledge of both culture and social media trends across beauty, fashion, lifestyle, and tech.
Responsibilities will include executing multiple projects simultaneously and supporting BSG’s senior leadership on both strategy and execution of client celebrity and influencer marketing programs. Candidates must be very detail-oriented. Previous agency experience preferred and recommended. Salary will be commensurate with experience.
Qualifications & Key Responsibilities include:
- Digital/social savvy with specific experience in developing and executing celebrity & influencer-led content and/or programs
- Ability to be a client-facing lead point person and manage the account relationship across multiple clients
- Ability to effectively synthesize and communicate program briefs and creative concepts both internally and externally
- Excellent written, verbal and interpersonal communication skills with ability to generate client-facing content with correct grammar and spelling
- Strong presentation skills; ability to present effectively and efficiently both internally and externally Efficiently manage time to execute all tasks; deadline oriented
- Knowledge of the marketplace to advise on upcoming cultural and social trends Knows when to ask for help and escalate issues to senior leadership
- Strong PowerPoint skills that can be used to efficiently build out both large and small client-facing presentations in a clear and organized manner
- Detail-oriented with strong organizational and administrative skills
- Strong project management skills, managing timelines and schedules to ensure campaigns and projects stay on track
- Willingness to execute programs from start to finish
- Team player
