About Sprouthouse
Sprouthouse began in 2012 as Polished Pig Media, a localized public relations firm headquartered in Charleston, SC. Over time, we have adapted and expanded both our footprint and our offerings to reflect the shifts in the marketplace. Today, we are a full-service agency of over 25 team members. We’re headquartered in New York City with additional office locations in Atlanta, Birmingham, Charleston, Nashville, and Washington, D.C., servicing clients not only in those cities, but also in many other communities we know and love. Through creative services, strategic storytelling, and fostering meaningful connections, we serve as our clients’ most passionate advocates and help them achieve their goals.
Sprouthouse believes that a broad range of ideas, life experiences, and backgrounds enriches our workplace, contributes to innovative thinking, and attracts talented people. We are committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We are eager to welcome team members who share this belief as we strive to create an environment that reflects the rich cultural and racial diversity of our communities.
About the Candidate
Sprouthouse is seeking a self-motivated professional with 5+ years of experience in successfully managing teams and leading accounts to serve as Account Director. The candidate should be a versatile, nimble problem-solver who cultivates team member relationships with the same careful attention as relationships with media and industry influencers. He or she should possess expertise in media relations, account management and client servicing, development of strategy and team execution, and be knowledgeable about SH’s practice areas and industries.
About the Job
The Account Director serves as a liaison and primary point of contact between the client and the account teams. He or she is responsible for driving campaigns from inception to execution of overall strategy and ensuring the client voice and message is carried across all platforms. The Account Director leverages his or her industry/category knowledge and best practices to foster team performance, deliver results, and foresee potential issues and solutions. A balance of drive and a meticulous eye for detail makes him or her a valued member of the Sprouthouse family. Account Director responsibilities include, but are not limited to:
Public Relations/Marketing
- Oversee and participate in the development of PR strategies, pitches, and client creative material
- Adept at creating and tailoring PR plans and pitches
- Build partnerships and relationships with top-tier media contacts, influencers, and industry leaders on a local, regional, and national level
- Guide account team to deliver integrated solutions from strategy to execution
- Build, nurture, and maintain relationships with key media contacts and influencers on local, regional, and national levels
- Cultivate new business opportunities and prospective new clients
- Anticipate potential issues or challenges and exercise strong judgment in critical client situations
- Evaluate and analyze situations for the clients; present thoughtful and innovative solutions
- Exceptional written, verbal, and presentation skills In-depth understanding of all aspects of PR, from strategy and development to execution
Social Media
- Collaborate with Digital Media Director and other account teams to develop and deliver social media and marketing client success
- Social media savvy with an understanding of emerging platforms and technology
- Oversee and assist with the creation and execution of client social media campaigns and strategies
Account Direction & Team Collaboration
- Ensure overall quality of work by managing client deliverables, expectations, goals, and timelines Inspire, motivate, and mentor team members while working closely with the Executive Team to foster company culture
- Passionate about mentoring, as well as fostering, learning, and sharing among team members
- Experienced at driving goals and holding team members accountable
- Extensive knowledge of current trends and industries (food, travel, hospitality, lifestyle, etc.), as well as digital and new media
- Self-motivated, flexible, and adaptable to changing situations
The Perks
- Generous number of vacation/personal/sick days per calendar year
- Work remotely
- Travel expense reimbursement
- Team outings and retreats
- Wellness stipend
- Cell phone reimbursement
- Flexible parental leave
- Professional development fund
- Health & dental insurance
Skills/Characteristics
- Excellent communicator Superb writer Social media savvy
- Extremely organized
- Professional demeanor
- Leadership skills/team building
- Excellent multitasker
- Problem-solver and conflict management
- Strategic thinker
- Self-motivated and proactive
- Detail-oriented Integrity and reliability
- Strong work ethic
- Exercises prudent decision-making and discretion
Important Information:
- Education: Bachelor’s Degree Required, preferably in Public Relations, Communications, Marketing, or other relevant field
- Experience : 5 or more years of public relations or other related industry experience
- Travel: Moderate Other: Some nights and weekends required
