SHADOW was founded as a traditional PR firm in 2007. Over the course of the last ten years, we have evolved from a PR firm to a fully integrated marketing agency with offices in New York and Los Angeles. The services we offer are focused on media relations, influencer engagement, content & creative, events, and social media. Using these services, we create, introduce, and proliferate brand narratives through marketing solutions grounded in cultural insight.
With a robust portfolio of brand campaigns, cross-categorical experience, and a wealth of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations, and hospitality groups.
Everyone at SHADOW wants to grow and be challenged. We are a collaborative environment, made up of small, closely-knit, and versatile teams that are fast and adaptive and go the extra mile for our amazing clients.
Please Note: While this position is currently working from home, that is subject to change when circumstances allow, and therefore we are looking to speak to candidates who plan to be in NY or LA long-term.
- Developing and executing celebrity and influencer proposals and strategies for brands in the fashion, beauty, and CPG space
- Organic outreach and seeding as well as paid content programming, including but not limited to ad-hoc content creation, ambassadorship, and campaign casting for Agency clients.
- Communicate directly with Client and Internal Account teams.
- Foster existing and cultivate new relationships with talent, influencers, managers, agents, stylists, and assistants
- Maintain an ongoing awareness of trends in the social media landscape, identifying new celebrity + influencer partnership opportunities especially those in the D&I space.
- Creating and compiling influencer lists, product send-outs, and drafting creative campaign briefs.
- Strategic contract negotiations
- Mentorship and management junior team members Experience targeting Gen-Z, gaming, sneakerhead audiences a plus!
- Management of metric tracking and reporting
- Among others
As Part of SHADOWS D&I Council You Will:
- With support from the agency executive team, oversee the broader agency diversity and inclusion goal-setting and strategy
- Facilitate regular check-ins with the D&I team and its subcommittees to ensure progress tracking and to troubleshoot
- Support the development and adoption of diversity and inclusion strategies and best practices both internally within the agency & with clients externally
- Guide the SHADOW D&I calendar, including assistance with the annual planning and coordination of diversity programs and cultural celebrations/observations
- Influence company culture, education, and marketing practices through a diverse and inclusive lens among others
Qualifications
- A minimum of 5 years of direct experience
- Extensive experience working across all social media platforms
- Excellent relationships with talent, influencers, managers, agents, stylists, and assistantsExperience with booking talent for events and campaigns
- Experience with celebrity dressing
- Ability to perform within a fast-paced, multi-priority setting and have a passion for the entertainment industry and pop culture
- Attention to detail
- Exceptional verbal and written communication
- Knowledge of best practices and innovative thinking around diversity and inclusion efforts in a marketing context
- Demonstrable experience working within successful D&I programs
- Continued Education / Bachelor Master’s degree in Public Relations, Journalism, Communications, Marketing, or a related field preferred.
