The primary purpose of the Senior Creative Strategist (EMEA) position is to support BMF’s mission of delivering extraordinary integrated creative marketing programs, through passionate conceptualization and articulation of BIG ideas.
Candidates should have 5-7 years’ experience and a proven ability to develop winning integrated marketing programs working in a collaborative team environment. Key attributes include: being a cultural visionary, articulate storyteller (written/verbal), creative, highly organized, self-motivated professional dedicated to achieving meeting and exceeding both client and internal expectations.
Agency Overview:
BMF is an award winning global integrated creative marketing agency headquartered in NYC with teams working around the world. We bring people face-to-face with brand stories in order to create authentic narratives and establish meaningful relationships that convert into measurable business results. We strive to employ a diverse team of thinkers and doers with varied backgrounds, perspectives, and skill sets who can execute on any platform, scale, or continent.
Does this sound like you? As a Senior Creative Strategist, you’ll be a key asset to the agency’s business and our clients’ business. You’ll develop and articulate winning creative strategies. You’ll conduct research and craft responses to client briefs that clearly and cleverly convey client goal attainment through fresh strategies and effective tactics. You’ll work cross-functionally in close partnership with the strategy team, design team, practice leads, and senior leadership to create proposals that utilize integrated strategies to drive organic growth of existing clients, as well as lead new business pitches. You’ll interpret clients’ objectives, target audience, brand messaging/tone, and scope of integrated programs into show-stopping decks and articulate concepts that SELL. Brand experiences, audience engagement, and earned attention strategies will be your bread and butter.
Key Responsibilities:
Research
- Efficiently and comprehensively conduct research to build a story about consumers, category, culture, and brand
- Synthesize research findings to glean empathic key insights that relate to consumer attitudes and human truths
Strategy
- Serve as chief storyteller with the ability to create a verbal visualization of concepts and marketing strategies
- Write outlines, architect decks, and write consumer-facing copy
- Work with agency counterparts to develop strategies for integrated programs
- Develop creative and strategic winning programs for new and existing clients
- Ensure integrated proposals are aligned to the overall strategy
Results
- Work with client-facing integrated services teams (Earned, Engagement, and Experience) to determine program KPIs
- Propose program evaluation and measurement methods to demonstrate positive ROI
Pulse
- Stay ahead of category, social, and cultural trends to present clients inspiring, cuttingedge creative solutions
- Maintain and nurture a global mindset, leveraging and building insights across multiple cultures and international geographic locations in order to show up with empathy and authenticity
- You are an excellent copywriter with attention to detail
- You take direction, and write everything down in order to make sure ideas are captured in brainstorms or working sessions
- You are an excellent, communicative collaborator
- You are a KEYNOTE whiz. And if you’re not, you’ll learn real fast.
- You have experience creating decks. Other people will say “Wow, how’d you do that so quickly?” AND, the content is flawless
- You both respect the box, and have beyond-the-box ideas
- You are wildly creative, balanced with a down-to-earth business savviness
- You have a proven understanding/experience using both traditional and new digital tools and tactics
- You employ creative and sometimes-scrappy research skills, looking in unexpected places for the answer
- Your command of the English language is masterful
- Your use of language and persuasive writing get people excited
- You have excellent presentation and verbal communication skills
- You have the ability to plan, organize and prioritize multiple projects and maintain tight deadlines
- You excel in collaborating in cross-functional teams, and thrive in a bit of chaos
- You are a grown-up, can work independently, as well as in groups
- You area great listener, and can take other people’s ideas, and make them even better
AND
- You also have your own ideas, but are humble enough to take creative direction
- Integrated, non-traditional marketing experience preferred
- Local knowledge and international curiosity
- Bachelor’s degree required
Core Competencies
- Creative Marketing Strategy
- Master Presentation Builder
- Brand Storytelling
- Creative Copywriting
- Communication and Project Management
- Critical Thinking
- Personal Effectiveness
- Global Thinker
To apply, please send your resume and cover letter to strategyjobs@wearebmf.com
