Location: New York, NY
Field: PR/Communications
Min. Experience: 5-6 year(s)
Basis: Full-time

Description:

alice + olivia is seeking a dynamic Social Media leader to develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue. The Director of Social Media is responsible for:

-Partnering with CEO/Founder and SVP of Marketing to develop best-in-class Social Media strategies that deliver on the brand’s unique tone of voice and positioning.

-Developing multi-channel commercial strategies the drive revenue across all Social Media Channels; increasing YoY traffic and revenue contributions from all channels

-Leading influencer and affiliate ambassador marketing programs that drive reach, awareness and revenue

-Developing and executing social-first campaigns, including Social Giveaways, Influencer activations, Brand Campaigns and Brand partnership.

-Management of content calendar, Social Media content deliverables and leads day-to-day activities to maintain all social network accounts and communications on platforms, including TikTok, Facebook, Instagram, Twitter, Facebook, YouTube, etc.

In addition, the Director of Social Media will use their deep knowledge of real-time data analytics and insights to measure performance develop strategies and identify new opportunities and platform opportunities.

KEY RESPONSIBILITIES:

-Manage, inspire and motivate the Social Media and Creative Services teams to consistently create unique, social first brand content.

-Collaborate with Digital Marketing, Communications and Ecomm to develop impactful Social Media marketing calendar and activities that deliver business and brand results.

-Project management: Prioritize projects, secure deadlines and ensure that deliverables are met by the team which includes daily creative requests for Social Media content.

-Be a true brand ambassador, demonstrates deep understanding of the brand, visual identity, target audience and represents and articulates brand promise and value

-Analyze data and performance and real time, updating Executive team on performance and optimizing strategies and content accordingly.

Requirements:

-5+ years of experience managing social media marketing, preferably with a fashion brand. Account management experience in a marketing agency strongly desired.

-Early adopter of new platforms, systems and tools for creating content nimbly.

-Track record of driving results through creating and managing social media content, audience development and engagement.

-Knowledge of and a passion for fashion, trending news, culture and social media topics that influence consumer behavior.

-Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to generate compelling, engaging and social content.

-Creative, strategic and collaborative approach to problem solving.

-Strong interpersonal and influencing skills with the ability to interact with senior leaders.

-Excellent verbal and written communications skills; ability write clear compelling content and use storytelling to build engagement.

-Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.

-Bachelor’s degree in business, marketing, communications or related field.



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