The Innovation and Growth organization at General Motors is home to the company’s connected services including OnStar, in-vehicle apps, technology integrations with Apple, Google, Amazon and others, and serves as an incubator for new business units and services like GM Defense and OnStar Guardian. In this role you’ll develop and implement a comprehensive Communications strategy that connects to GM’s vision of zero crashes, zero emissions and zero congestion and plan launch activities for the next new business to grow from within this exciting space where a start-up mentality meets the scale and expertise of General Motors. You’ll act as a strategic partner to the executives in this space, coordinating and supporting external media interviews, GM owned channel and social content, and speaking opportunities. You’ll manage internal relationships with marketing colleagues on an integrated go-to-market strategy and with engineers and business leaders to lead the storytelling around an exciting new growth area.
Responsibilities:
Lead GM into the future of mobility space with a comprehensive, multi-year and faceted strategic Communications plan, working across the enterprise
Lead the Communications strategy for a new business unit launching in 2021, including the development of press materials, social and GM owned channel content and live/virtual media and influencer activities
Work in an integrated manner with marketing colleagues to develop compelling written and visual content to be used across earned and owned media channels
Form a collaborative working relationship with the manager of advanced technology and GM Brand as well as internal communications colleagues to drive GM’s reputation.
Manage executive and business partner relationships with grace
Bring a competitive-minded approach to a competitive and fast-moving growth space within the industry
Develop executive visibility plans and manage speaking / interview engagements for key executives
Work with GM Brand and Advanced Technology Communications teams to contribute to key GM corporate narratives including electrification, safety, and citizenship.
Support major company events and news moments including media announcements, conferences and trade shows
Demonstrate strong media relations and story-telling skills
Lead a team of three highly capable employees and influence others through projects, announcements and events
Required: BA in communications or related field. Minimum of 7 years of professional experience.
Must-have Behaviors:
Savvy - Comfortable with technology. Excited and eager for the future of transportation
Fearless – Media relations work involves issues that are important to our customers
Creative - Narrative development comes easy. Sees prose in everything. Eager to take seemingly unassociated items and craft a compelling story
Unflappable – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis
Analytical mindset – Ability to leverage data and research to drive decision and prioritization around story telling
Collaborative – Works well with others across the enterprise and fosters diversity of thought
Helpful Experience:
Understanding of Marketing principles
Product launch experience desired
Event planning skills
Digital content creation
Diversity Information:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
