The Role:
As part of the GM Brand and Digital Communications team, you’ll work collaboratively with colleagues to bring our corporate brand vision to life with storytelling focused on EVs, safety, our path to autonomous driving and GM’s citizenship work as we aspire to be the most inclusive company in the world.Through creative storytelling, identifying societal trends and amplifying product/technology news moments, you’ll work to move the needle on our General Motors reputation through earned, owned, and paid media channels. In this role, you’ll be responsible for working with stakeholders in Public Policy, Investor Relations, Talent Acquisition, and other partners, as well as across Communications, to ensure a focused and cohesive approach to reaching our audiences and achieving business goals.You’ll also lead the external communications strategy for the CMO’s office, earned media extensions of GM brand marketing initiatives, event sponsorships, and the development of a sponsored content strategy, working with collaboratively with marketing and agency partners to identify and execute on paid editorial partnerships that tell our GM brand story in new and compelling ways. Marketing and/or agency management experience is preferred.
Responsibilities:
Lead and inspire collaboration across the external and internal Communications team to ensure our biggest reputational moments and opportunities are developed to their fullest
Lead external strategy for GM’s brand marketing, including speaking engagements and media interviews for GM’s CMO, earned amplification of GM brand moments, and issues management
Lead Comms strategy for sponsored content partnerships and event sponsorships
Work with GM.com and GM social media coordinators on cohesive and innovative digital owned channel strategy, with an emphasis on competitive benchmarking and a desire to try new and creative things
Coordinate with GM Communications editor-in-chief and marketing/communications agencies on creative (photo/video) and editorial workflow across GM media site and other channels to ensure storytelling is focused, efficient and impactful.
Work with leaders to guide a cohesive corporate reputation strategy considering all stakeholders and audiences, using both owned (GM.com, social media) and earned channels, shaping our narrative around key audiences including employees, potential employees, shareholders and policymakers, as well as influential secondary audiences within the general public.
Integrate with Internal Communications and Executive Communications on One Workforce strategies
Additional key internal relationships include GM Communications Research and Analytics, DE&I and Sustainability Communications, Product, Brand and Advanced Technology Communications Community Relations, STEM education, and Corporate Giving
Support major company events and news moments including media announcements, conferences and trade shows.
Maintain and/or grow relationships with key media outlets following our company
Required: BA in communications or related field. Minimum of 5 years of professional experience.
Must-have Behaviors:
Be Bold – Will present new, progressive ideas and encourage new approaches to telling a story.
Be Inclusive – Invites and inspires others and takes diverse perspectives into consideration.
Innovate Now – See things not as they are but how they could be and think strategy before tactics.
Curious – Reaching our audiences and capturing attention involves digging into the issues that are important to our customers.
Creative – Can develop a really compelling story.
Cool Under Pressure – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis.
Analytical Mindset – Ability to leverage data and research to drive decision and prioritization around story telling.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
