Location: Detroit, MI
Field: PR/Communications
Min. Experience: 10+ year(s)
Basis: Full-time


The Senior Manager leads the team responsible for building, enhancing and protecting GM’s reputation through proactive storytelling, shaping of stories, media/influencer relationships and overall management of news and corporate issues. Communicate GM’s strategies, priorities and positions proactively and reactively through media and influencers.

Key Responsibilities:

General news relations for the company– coordinate overall media relations on corporate issues, collaborating across the enterprise on messaging and statements

Serve as company spokesperson on corporate issues. Provide on-the-record comments and background media to ensure accuracy of stories on the company

Lead third party strategy to ensure they are informed with accurate company information on an ongoing basis

Work closely with Communications teams on message development, Q&As, media strategy Lead issue/crisis communications efforts, establishing rapid response protocols. Provide regular updates to senior leadership

Lead cross-brand Communications – collaborate with Chevrolet, Buick, GMC and Cadillac Communications teams on media issues that cross sales and marketing channels, including dealers

Oversee broadcast news– manage a comprehensive broadcast strategy that supports major corporate and brand events. Develop relationships with key producers and correspondents

Lead media relations/Issues management for a variety of corporate topics, including:Legal actions, Product safety and recalls, Consumer and Data PrivacyInformation, TechnologyReal Estate, Customer Experience, HR-related issues

Collaborate with Executive Communications team on senior executive communications activities including hot topics for media interview preparation

Daily News Call – host a daily news briefing for the North America internal and external communications teams to help foster teamwork, collaboration and alignment on hot issues in the news, major corporate and brand announcements and potential newsmakers

Daily News Digest – edit and distribute daily a comprehensive collection of GM-corporate, brand and industry media coverage to help keep GM leadership apprised of breaking news, trends, features and analysis that are relevant to our business



Bachelor’s degree in business, journalism, communications or related area. 15-20 years of communications experience.

Significant expertise in media relations, issues management, crisis communications

Significant experience serving as a company spokesperson

Strong news judgmentInterest/business acumen automotive industry is a plus

Excellent written and verbal communications skills

Proactive, strategic focus

Strong interpersonal skills and ability to lead teams, develop talent and build relationships

Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously

Ability to comprehend technical information and prepare audience-appropriate communications quickly

Ability to deal with ambiguity and tight deadlines

Ability to effectively work cross-functionally and collaborate in a matrix organization

Innovative spirit

Social media acumen

High level of flexibility

Willingness to travel domestically when safe to do so. Expect regional travel to support speaking engagements, media events. Allocation: approx. 25%

Enterprise-level thinking

Relocation and/or remote work options available, contingent on offer

Apply Here

Contact General Motors


Contact The PR Net