Responsibilities:
Lead the Communications strategy for new business start-ups including the development of press materials, FAQs and live/virtual media and influencer activities
Work in an integrated manner with marketing colleagues to develop compelling written and visual content to be used across earned and owned media channels, with a firm understanding of key marketing principles
Use data and analytics to drive strategic communication strategies
Manage relationships with new and existing business partners
Bring a competitive-minded approach to a fast-moving growth space within the industry
Develop executive visibility plans and manage speaking / interview engagements for key executives
Work with GM Brand and Advanced Technology Communications teams to contribute to key GM corporate narratives including electrification, safety, and citizenship
Support major company events and news moments including media announcements, conferences and trade shows.
Demonstrate strong media relations and story-telling skills
BA in communications or related field. Minimum of 6 years of professional experience.
Must-have Behaviors
Tech-Smart - Comfortable with technology. Excited and eager for the future of transportation
Curious – Media relations work involves digging into the issues that are important to our customers
Cool Under Pressure– OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis
Creative - Narrative development comes easy. Sees prose in everything. Eager to take seemingly unassociated items and craft a compelling story
Analytical mindset – Ability to leverage data and research to drive decision and prioritization around story telling
Collaborative – Works well with others across the enterprise and fosters diversity of thought
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
