Location: Detroit, MI
Field: PR/Communications
Min. Experience: 10+ year(s)
Basis: Full-time


You will execute dynamic communication strategies and tactics for GM’s Diversity, Equity and Inclusion team and GM’s Inclusion Advisory Board to raise awareness of the Company’s DE&I efforts. You’ll act as a strategic partner to the key executives, managing external media interviews and internal activations, content development for posting internally/externally, and speaking opportunities. You’ll manage internal relationships with multiple business partners including Marketing, GM Brand, Chevrolet, Buick, GMC, Cadillac, HR, Public Policy, VSSM, GPSC and Legal. You’ll also serve as an external spokesperson for the company.


Lead the execution of dynamic communication strategies for GM Diversity, Equity and Inclusion team and GM’s Inclusion Advisory Board to raise awareness of GM’s DE&I efforts

Lead the development and execution of a data-driven, integrated communication plan in partnership with Internal Communications, Diversity & Inclusion team and HR that engages GM employees

Lead the development of communications plans for activations with external strategic diversity partnerships - elevate the profile of GM’s DE&I efforts with these partners

Develop communications plans for Chief Diversity Officer and counsel DE&I leadership team on internal and external communications activities

Lead the development of key messages, DE&I narrative, fact sheets based on insights from the Data & Analytics team

Lead the development of an issues and crisis management scenario planCollaborate with product and brand teams on diversity media strategies to support programs including product launches and corporate brand reputation building efforts

Collaborate with GM’s diversity-focused councils within our organization including the Supplier Diversity Council, Employee Resource Group Leader Council, Disabilities Advisory Council, Minority Dealer Advisory Council, and Women Dealer Advisory Council

Partner with talent acquisition on the development of communication plans to attract and retain a diverse workforce

Partner with Data & Analytics team to integrate the company’s DE&I efforts into the team’s corporate reputation research, establish media measurement on key projects, and monitor awareness of the Company’s DE&I initiatives

Develop an audience-based strategy by assessing key stakeholders to establish appropriate communication channels and develop content to meet different needs and preferences for Diversity, Equity and Inclusion related communications

Build relationships with diversity media

Write press releases, internal stories, media pitches, reports and speechesServe as a DE&I consultant to the Communications team

Serve as an internal and external spokespersonIntegrate into larger corporate Citizenship strategies


BA in Communications or related field

Minimum of 10 years of professional experience

Critical Experience:

DE&I Communications experience

Media relations

Written communications

Project management

Issues and crisis management

Event planning skills

Digital content creation

Product and brand experience

Must-have Behaviors:

Collaborative – Works well with others across the enterprise and ability to influence

Diverse and Inclusive perspectives with critical listening skills.  Ability to translate other ideas, feedback, and thoughts into action/content

Curious – Executive communications involves digging into the issues that are important to our audiences

Leadership – Able to provide frank counsel (be Bold Behavior) and direction to colleagues, subject matter experts and other leaders on strategy, messaging and crisis management

Creative – Can develop a really compelling story and narrative which our executives and team members can relate to

Cool Under Pressure – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis

Analytical mindset – Ability to leverage data and research to drive decision and prioritization

Tech-Smart – Comfortable with technology. Excited and eager for the future of transportation

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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