Too Much Media LLC is seeking an experienced, hands on publicist to work with Jeremy Pugh, a Los Angeles based licensed hairstylist, beauty creator and entrepreneur with an audience of more than 2.5 million across TikTok, Instagram and YouTube. Jeremy is known for viral hair education and beauty content and was the first TikTok Shop creator to generate $1 million in sales in a single month.
Jeremy recently opened a private two chair salon studio in West Hollywood. Rather than operating as a traditional client based salon, the studio is being developed as an intimate space for complimentary hair transformations, beauty education, content, collaborations and community.
We are looking for a publicist who sees the larger opportunity around both Jeremy and the studio.
The goal is to strengthen Jeremy’s positioning within the Los Angeles beauty and entertainment industries through a combination of strategic media relations, industry relationship building and thoughtful introductions. This includes identifying and developing relationships with relevant beauty editors, celebrity and talent publicists, artists and glam professionals, talent representatives, creators, beauty brands and other strategically relevant people within the industry.
The studio provides a unique relationship building opportunity. Jeremy can host select guests for complimentary one on one appointments and experiences, creating an organic way to develop meaningful industry relationships rather than relying solely on traditional cold outreach.
Potential scope may include developing the positioning and story around the West Hollywood studio, creating a curated media and industry target strategy, securing relevant earned media, facilitating strategic introductions, developing personalized outreach and invitations, identifying opportunities for collaborations or brand involvement and potentially creating intimate press or industry experiences around the studio.
We are particularly interested in someone who can think beyond a traditional press campaign and recognize opportunities we may not already be considering.
This can begin as a project based or freelance engagement, with the opportunity to develop into an ongoing relationship for the right fit.
We are looking for a senior, hands on PR professional with demonstrated experience across beauty, hair, lifestyle, entertainment, celebrity or talent.
Current relationships within the Los Angeles beauty and entertainment ecosystem are especially important. Ideal candidates should have genuine working relationships with relevant media and industry contacts rather than relying exclusively on media databases.
Experience representing individuals, creators, founders, hairstylists, experts or talent is strongly preferred. Experience working exclusively with consumer product brands may not translate to this particular assignment.
The person presenting the strategy should be meaningfully involved in executing the work. Independent publicists, senior consultants and boutique agencies are all welcome.
Los Angeles based candidates are strongly preferred.
Please include a brief introduction, examples of relevant recent work or placements you personally contributed to, representative clients or campaigns where appropriate, your proposed engagement structure, availability and rates.
We would also love to hear your initial perspective on the opportunity and how you would approach positioning Jeremy and the West Hollywood studio within the beauty and entertainment landscape.
Excited to connect and thank you!
