Account Management
-Designs and implements social media strategies that align with business goals
-Meets objectives and reports MoM ROI, channel and post-performance
-Keeps up-to-date with emerging trends and changing social media technologies
-Manages and implements a monthly content calendar across platforms (e.g Facebook, Twitter, Instagram, and Pinterest)
-Implements effective paid placements that drive account growth and e-commerce for the brands.
-Oversees Social Media accounts' design (e.g. timeline covers, profile pictures, bio, and descriptions)
-Maintains a critical eye over content quality and brand tone
-Researches industry trends to help the team develop engaging content
Reporting and Analysis
-Manages client reporting and recommendations
-Develops monthly, quarterly and ad-hoc reports that bring qualitative and quantitative analysis to clients’ social channels and HF social programs.
-Defines KPIs to measures success across social campaigns
-Creates competitive audits to merchandise to current and prospective clients including share of voice
-Develops benchmarks and forecasts metrics goals for all clients’ social media channels measured against organic and paid strategy, seasonality and campaigns
-Helps to identify novel and relevant applications for social media program measurement and bringsthose applications to the forefront for consideration of their fit within our company’s measurement repertoire
-Works with social media and digital leadership to help evolve agency metrics processes and techniques
-Works with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions
-Trains and oversees account team members to assist in analysis or data gathering
-Researches, interviews, writes, edits, and updates reports for clients about trends, issues, and opportunities in measurement trends and technology
Team Management/Mentoring
-Acts as a liaison between Group Creative Director, creatives, and account team members; problem solves as needed
-Works seamlessly with the team to bring content and creative strategy to life (this may include reviewing copy to ensure strategic alignment and creative elevation)
-A minimum of 2-3 years of hands-on experience as a Social Media Manager in digital or social media
-Experience measuring and monitoring social media and a strong understanding of Social channel analytics and best practice.
-Extensive experience using social biddable platforms (Facebook, Twitter, etc.) and managing client budgets.
Skills & Abilities Needed
Excellent communications, account management, and presentation skills. Capable of creating and implementing a process-oriented experience. Likes to stay current and know what is trending online before anyone else. Can maintain a balance between understanding social media cultures and developing professional but effective social media programs. Ability to think in a quantitative and qualitative manner and follow successful workflows and processes.
Strong sense of personal responsibility and initiative. Solutions-oriented and problem solver that is results-driven and consistently follows up on deliverables. Highly collaborative and comfortable in a team dynamic. Strong written and verbal communication skills. Capable of multitasking and strong prioritization and organization skills. Excellent attention to detail and time management. Must be self-motivated and able to work well in a collaborative environment as well as individually.
