Background

THE CONSULTANCY PR (TCPR) is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients and an extension of their internal teams across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories. Our core capabilities lie within the following areas:

• Communications + Digital Strategies
• Key Messaging + Brand Positioning
• Image Development
• Creative Consulting
• Brand Partnerships + Collaborations
• Event Management + Execution
• Influencer Relations
• Social Media Community Management
• A+D Community Networking
• Affiliate Marketing

TCPR is seeking a Senior Affiliate PR Manager with a minimum of six years relevant experience in affiliate marketing and creator commerce, ideally within an integrated PR, communications or performance marketing environment.

This is an opportunity for an entrepreneurial, strategic and data-driven communications expert to help shape a fast-growing agency capability - including its service offering, processes, platform expertise, client strategy and long-term growth - while developing and executing affiliate programs across TCPR’s existing client roster.

The Senior Affiliate PR Manager will serve as the agency’s in-house affiliate expert, working closely with agency leadership and PR account teams to build thoughtful, measurable programs that increase visibility, engagement and revenue while maintaining TCPR’s relationship-driven approach to brand communications. The role will include both hands-on program management and higher-level responsibility for identifying opportunities to grow the division, expand client scopes and establish scalable systems and best practices.

The ideal candidate will have a strong understanding of affiliate marketing, creator commerce and commerce media, along with the confidence to establish a point of view, guide clients and internal teams, and build programs from the ground up. They should be comfortable developing strategic recommendations, analyzing performance data, managing creator and affiliate relationships, negotiating partnership terms, translating business goals into integrated affiliate strategies, and working cross-functionally with PR teams to deliver integrated programs for clients in the home/design, lifestyle, retail, e-commerce, and adjacent categories.

Candidates should be able to speak to the affiliate programs they have developed, supported or managed, including the strategy behind those programs, how success was measured and their impact on client or business goals. Experience helping establish, scale, or evolve an affiliate capability, service offering, or revenue stream is strongly preferred.

Roles and Responsibilities

• Work closely with agency leadership to help lead the continued development and growth of TCPR’s affiliate marketing division, including its strategic direction, service offerings, processes and best practices.
• Serve as the agency’s in-house affiliate marketing expert, working closely with PR account teams to integrate affiliate strategy across client programs and provide ongoing guidance and education.
• Lead the strategy, execution, and optimization of integrated affiliate and commerce programs across a portfolio of clients.
• Develop data-informed strategies aligned with client business objectives, target audiences, product priorities, campaign goals and brand positioning.
• Identify affiliate opportunities tied to product launches, seasonal moments, commerce coverage, gifting, events and ongoing brand-building initiatives.
• Build and manage relationships with commerce publishers, commerce editorial and affiliate teams, platform representatives, creators, talent managers and other affiliate partners.
• Develop publisher recruitment and activation strategies that increase brand and product adoption across commerce content, buying guides, product reviews, deal coverage and seasonal stories.
• Oversee affiliate programs from platform implementation, tracking and attribution through publisher recruitment, commission structures, activation, compliance, reporting and optimization.
• Establish program goals and analyze publisher participation, product adoption, traffic, sales, conversion, content performance and revenue impact to provide clear, actionable recommendations.
• Partner with PR account teams to connect earned media outreach with commerce editorial and affiliate opportunities while maintaining appropriate editorial boundaries.
• Serve as a strategic client lead for select programs, overseeing timelines, budgets, deliverables, expectations and performance reporting.
• Identify opportunities to expand affiliate services across existing client accounts, develop new revenue opportunities for the division and contribute to new business proposals and presentations.
• Monitor developments across affiliate marketing, commerce media, AI-driven product discovery and emerging technologies, translating relevant trends into opportunities for TCPR and its clients.
• Mentor junior team members and help build the internal knowledge, resources and systems required to support the division as it grows.

• B.S./B.A. in Marketing, Communications, Public Relations, or a related field.
• Approximately six years of relevant experience in affiliate marketing, commerce media, or a related field.
• Agency, publishing, start-up, e-commerce, DTC or retail experience preferred.
• Experience developing and managing publisher-led affiliate programs with measurable impact on brand and product visibility, traffic, conversion and revenue.
• Strong understanding of affiliate marketing strategy, commerce media, the commerce-publishing ecosystem, creator commerce and industry best practices.
• Experience building, scaling or evolving a brand’s affiliate program or an agency’s affiliate programs, capabilities or service offering preferred.
• Hands-on proficiency across leading affiliate platforms such as Impact, Awin, Rakuten, CJ Affiliate and Partnerize/Ascend, with particular depth in Impact and Awin preferred.
• Experience with the Amazon affiliate and creator ecosystem and related tools.
• Familiarity with influencer and creator-commerce platforms such as ShopMy, LTK, GRIN, CreatorIQ, Aspire or similar tools.
• Existing relationships with commerce publishers and media outlets’ commerce, affiliate and editorial teams, as well as platform representatives; relevant creator and talent relationships are also valuable.
• Strong analytical skills and comfort using data to evaluate performance, inform strategy and make recommendations.
• Understanding of how AI-driven search, product discovery and emerging commerce platforms are changing consumer behavior, brand visibility and affiliate strategy preferred.
• Excellent project management skills, with the ability to oversee timelines, deliverables, budgets, campaign details and client expectations.
• Strong negotiation skills and comfort managing conversations with internal and external stakeholders.
• Exceptional interpersonal, networking and verbal and written communication skills.
• Highly organized, detail-oriented, proactive and solution-oriented.
• Ability to manage multiple priorities and balance hands-on execution with long-term division development in a collaborative, fast-paced environment.
• Interest in the home/design, lifestyle, retail, e-commerce, and/or luxury categories preferred.
• Proficient in Google Sheets, Slides, and Docs.

Benefits

The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:

• Generous paid time off, including sick time and unlimited paid time off.
• Quarterly Mental Health Days off.
• Maternity/paternity, bereavement, and family medical leave.
• Summer Fridays beginning at 1:30 PM from Memorial Day to Labor Day.
• Inclusive Holiday calendar.
• December break from Christmas Eve to New Year’s Day.
• Hybrid work schedule.
• Comprehensive health insurance (medical, dental, and vision) for all employees.
• 401k plan for you to invest in your future that includes company matching.
• Monthly stipend for cell phone service.
• Celebration of individual and agency milestones (birthdays, etc.).

*Note, this is a hybrid role, requiring a minimum of two days in the office. We are looking for candidates who plan to be in NYC long-term and are willing to travel if/as needed. Given the nature of our agency’s work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise.