Account Executives are responsible for supporting the senior leadership team at The Point PR and successfully being an integral team member on up to eight accounts. 

Major responsibilities include pitching and securing media coverage for all clients, drafting media materials, merchandising results, brainstorming creative ideas and partnerships for clients, handling inbound media and influencer requests, and working with the Executive Assistant on administrative projects and reporting. 

Areas of Responsibility

Media and Influencer Relations

• Secure high-impact media and influencer results through targeted pitching.
• Share quality media leads with greater agency.
• Maintain strong relationships with top-tier media and freelancers and identify and develop new ones.
• Develop media lists in Muckrack for local, regional, and national markets and proactively maintain them.
• Read/watch media outlets daily for relevant industry news and trends, creative ideas, partnerships, and new media contacts and columns; share findings with agency.
• Help maintain the agency’s master media list in Muckrack and influencer database in Klear.
• Have a strong understanding of influencers/tastemakers and how they can be utilized to benefit clients.
• Book client media tours, events, and press trips.
• Manage and book media and influencer stays through Coastline Travel.
• Demonstrate strong writing skills and draft client media pitches.

Agency Responsibilities and Account Maintenance

• Create PR materials including press releases, pitches, interview briefs, and other documents for clients.
• Support senior leadership team by executing client and team deliverables to ensure KPIs are on track and achieved.
• Communicate with clients to coordinate meeting times, acknowledge receipt of new information and assets, etc.
• Track and monitor for client media mentions.
• Monitor merchandise coverage in real time, help with monthly reporting and media clip books.
• Ideate and manage agency cross pitches for holidays and seasonal updates.
• Prepare conference calls and meeting agendas and recaps.
• Conduct industry, media, and influencer research/vetting.
• Maintain up-to-date awards and accolades list.
• Handle uploading for client calendar listings.
• Ensure client photo libraries on SmugMug and assets are kept current.
• Update project tracker in Monday.com.
• Develop client boards in Monday.com and proactively maintain them alongside team members.

Account Executives are expected to develop and maintain close relationships with key media, have strong writing, communication, and presentation skills, and be able to learn new platforms, procedures, and templates. Account Executives also act as positive ambassadors for the agency in the industries we serve and the local community.