Location: New York, NY
Field: PR/Communications
Min. Experience: 5-6 year(s)
Basis: Full-time

Description:

•Day to day responsibility for leading clients & account teams ensuring delivery of high quality 360 campaigns 

• Responsibility for client annual budgets alongside internal Finance team 

• Develop thorough understanding of client’s business and its marketing/communications objectives 

• Employ a dedicated focus on client/campaign KPIs to ensure best in class delivery 

• Drive out of scope opportunities with existing brands leveraging Seen Group 

• Initiate new client conversations and pitches  • Work strategically and strive to be the lead agency with cross agency teams 

• Beauty Seen ambassador – hero complete Beauty Seen offering & demonstrate ability to cross-sell group services (i.e. creative, events) 

Requirements:

1. Client Servicing 

• Develop, maintain and lead client relationships 

• Develop a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs 

• Provide considered counsel and feedback to clients on a day-to-day basis 

• Pro-active day-to-day liaison with clients to ensure daily requirements are met 

• Drive and lead client meetings. Present status updates in a professional & knowledgeable manner 

• Lead projects from briefing to presentation, full implementation and delivery 

• Proactively pitch new ideas to the client – ensure concepts are aligned with overall business/PR objectives and strategy 

• Develop and execute engaging campaign activity relevant to the clients brief and key objectives 

• Have an increasing amount of responsibility in driving account teams and client campaigns. Support AD in the provision of efficient client servicing 

• Be able to demonstrate an understanding of potential issues facing your clients and offer appropriate solutions 

• Develop, where possible, relationships with other areas of your client’s business outside of the core PR/Comms team 

2. Campaign Management & Creativity 

• Continue to generate media coverage and oversee team’s media output 

• Drive new media angles and proactively create new ideas, ensuring optimum coverage at all times for clients – sell in stories to national, regional, broadcast, lifestyle, online & social media titles 

• Utilise strong media contacts to leverage feature, coverage & content opportunities 

• Develop and maintain senior media contacts and develop team media relations through introductions and face to face appointments 

• Ensure b/vlogger outreach is integral to campaign output using a variety of assets (video, photo, competitions, copy) 

• Event management including press trips, sponsored shoots, product launches and macro activity 

• Build 360 product placement strategy and plans  • B/vlogger identification plans, outreach and relationship management 

• Excellent knowledge of social media landscape – provide strategic recommendations to clients, showing a comprehensive understanding of social media issues & its impact on PR/ Comms plans 

• Support in the management and handling of potential issues/crisis situations 

• Lead, organise and participate in internal brainstorming sessions 

• Ensure team is monitoring media daily, including newspapers, magazines, broadcast, online & social channels for client opportunities and to keep abreast of competitor news – provide added value insight and counsel to clients 

• Collate, analyse and evaluate media coverage 

• Stay contemporary, keep abreast of industry trends, developments and opportunities and demonstrate new ideas and proactive ways of thinking to your clients 

• Ensure regular internal meetings take place on all clients – with team roles and responsibilities established on a weekly basis 

• Manage the delivery of weekly/monthly reports – ensure timely delivery for appropriate sign off 

• Deliver internal and external documents with a keen attention to detail 

• Ensure that all client & internal deadlines are respected and adhered to (for you & direct reports) 

• Deliver written documents and communication with a keen attention to detail 

3. Proposals and New Business 

• Identify opportunities to organically grow existing client business by proactively pitching more PR or Seen Group integrated ideas 

• Ability to develop credentials and write new business proposals, as required 

• Support senior team on new business opportunities – research, development and pitch 

• Develop case studies to ensure pinnacle work is captured 

• Negotiate effectively with clients where necessary, including client budgets and scope of work 

• Engage with wider agency 

• Ensure client is aware of the wider services on offer from the Seen Group 

4. Financial 

• Fully understand and manage client finances and billing processes 

• Create budget planners for projects/ campaigns – ensure mark up is considered when billing (for non-transparent clients) 

• Manage your client/team billing with Finance 

• Provide POs on specific client activity 

• Liaise with client on annual budget and for each campaign activity – ensure all budgets are approved by clients 

• Support Finance with billing issues 

• Monitor annual budget per client including expenses – on a monthly basis 

• Demonstrate ability to grow client’s business and leverage the Seen Group 

5. Business Skills & Integrated Communications: 

• Act as a positive role model for your direct team, peers and across the wider business 

• Ensure all direct reports and wider team is clear on their roles and responsibilities both short and long term 

• Support development of junior team members 

• Manage appraisals for direct reports - create KPIs and objectives during review processes 

• Provide direction/leadership, support and guidance for any direct reports 

• Manage upwards ensuring excellent communication with your senior team 

• Demonstrate positive contribution to the whole Seen Group – beyond your day-to-day account/client work 

• Implement any other reasonable duties in line with the post which may be required 



Apply Here

Contact SEEN Group

×

Contact The PR Net

×