-Social media content calendar creation for all channels - organic and paid (Facebook, Instagram, Twitter, LinkedIn, etc.)
-Setting up and monitoring of social media ads (Twitter, LinkedIn, Instagram, and Facebook), and/or search/display ads (e.g. Google Ads) - prior experience required
-Creation and execution of strong ad recommendations with supporting validation
-Development and execution of media plans
-Oversee and analyze campaigns, and change recommendations to maximize performance
-Work with clients to communicate campaign progress, updates, and optimizations
-Manage maintenance and changes to media plans
-Research, report, and analyze campaign data
-Keyword research (preferred)
-Carefully reading the news each day to identify new social trends for clients
-Ability to identify relevant social trends that clients can thoughtfully and quickly trendjack on an ongoing basis
-Leading listening activities for monitoring social conversations – 3 times per day
-Tracking deadlines and approaching the team for input at appropriate times
-Preparing influencer lists and conducts outreach
-Working closely with team leads to do the following:
-Quarterly/bi-annual integrated PR/Digital campaigns
-Amplify earned and owned content on client's social media channels
-Drafting live social coverage for client eventsPrepping social content for press releases/blog content
-Tracking events and announcements for client's social media editorial calendar
-In addition to client work, participate in InkHouse digital marketing efforts
– 3 – 5 years of progressive experience in social media, bonus for some agency experience
– Experience in technology, consumer, healthcare and/or professional services
– B.S./B.A. in marketing, communications, or related field
– Excellent writing skills
– Strong social media skills
– Ability to organize and manage multiple client responsibilities
