The Social Media Manager is responsible for continuing to develop and implement specific client’s social media strategy. They will focus on presence within social media, help ensure a consistent voice across the host of social media channels. This role ensures that all content aligns with the brand strategy and vision, as well as platform best practices. The ideal candidate should be proactive, solutions-orientated, adaptable to change, strategic, data-driven, technologically savvy and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidate will also have a strong eye for compelling creative and trends.
Key Responsibilities
-Day-to-day supervision and execution of client campaigns including (and not limited to) social media community management, social media promotions, partnerships, blogger and influencer outreach initiatives, and analytics reporting.
-Support account leads and help develop and manage initiatives in the digital space, including: strategy, planning & implementation of press launches, collaborations and events.
-Monitor and benchmark social media activities of other competing brands.Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
-Develop social media strategies and calendars to be deployed across brand-owned social media communities.
-Analyze outcomes and create reports summarizing results.
-Established, industry contacts with digital influencers and bloggers across the beauty, lifestyle and fashion sectors.
-Possess excellent team skills, working alongside junior and senior members of the team.
-Assist in driving, organizing and executing digital PR programs in the US & Global projects.
-Efficient, organized with excellent time management skills and adherence to deadlines
-Experience managing and compiling client reports and presentations – PowerPoint and Photoshop experience preferred.
-Understands both niche and corporate brands.
-Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism or a related field required.
-2-3 years of digital and social media marketing experience with established agency or similar role for in-house marketing department.
-Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors, and technologies.
-Direct experience working with social media campaigns, promotions management and reporting.
-Social community management experience; including, content calendar creation, content development, copywriting, response paths, and social crisis management.
-Knowledge of and experience with online analytics/measurement platforms
-Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment.
-Exceptional verbal and written communication skills.
-Team player who thrives on collaboration. Has ability and desire to interact with people at all levels.
