POSITION SUMMARY: Reporting to the Executive Vice President, the SAE will be responsible for day-to-day execution of client social media and digital campaigns, support of advancing the social media and digital service offering, the agencies social media channels, and helping to market the agency including developing business development presentations with the EVP and CEO, as well as managing contributing to client marketing programs.
PRIMARY FUNCTION/POSITION SUMMARY:
-Lead and execute Digital Marketing campaigns—inclusive of social media, influencer engagement, digital advertising, e-marketing and beyond—for major international clients and the agency
-Develop a clear understanding of our clients’ key business and challenges in relation to social/digital strategy; maintain excellent client relationships; and look for creative and strategic ways to solve their problems
-Continually refine FITZ & CO’s Social Media offering to meet industry demands and leverage emerging trends and technologies
-Oversee FITZ & CO’s social media and digital platforms to ensure that the agency’s social media and digital presence reflect current agency positioning and business goals
-Develop digital marketing campaigns and initiatives designed to raise awareness of FITZ & CO among target audiences, and market the firm, its clients and service offerings
-Support business development through the creation of dynamic materials
-Contribute to the marketing team’s overall service offering
ESSENTIAL JOB FUNCTIONS (Duties include but are not limited to the following):
-Lead the execution of FITZ & CO’s social media service offering for various clients and the agency, including but not limited to content strategy, content creation, digital storytelling, community management, paid social media advertising, social listening, and influencer marketing
-Analyze, review, and report on the effectiveness of social media programs in an effort to maximize results and return on investment for clients and the agency
-Manage the social and digital service offering for relevant clients; deliver the highest quality product on budget and in a timely mannerIdentify and engage social media influencers and content creators; broker relationships between influencers and clients, including drafting of contracts, scopes of work, and on-site relationship management
-Develop and/or maintain all of FITZ & CO’s digital marketing assets including language, analytics, testimonials, case studies, and visuals used in capability decks, proposals, presentations and on the website
-Develop content for Executive Team’s personal channels, as needed
-Facilitate coordination with webmaster concerning backend website updates and maintenance
-Execute successful email marketing campaigns
-Support business development by maintaining and improving the agency’s website, developing and improving business development decks in PowerPoint (language and imagery), maintaining new biz/dev tracking materials, including but not limited to, the pipeline in Salesforce
SUPERVISORY RESPONSIBILITIES:
-Recruit, manage and oversee Social Media Intern
Learn more here.
REQUIREMENTS: We are looking for a candidate with 6-8 years of experience with digital/social media account management, who has the following skills, experience and interests:
General
-Experience developing and implementing social media, email, digital and integrated marketing campaigns from planning through content creation, and detailed analytic reporting
-Ability to create visually, dynamic digital and social media content is essential
-A demonstrated passion for and superb understanding of the social media landscape, preferably in the context of the art world
-A deep interest in technology and identifying emerging platforms and trends to drive innovation
-Experience in development of marketing decks and presentations
-Previous agency experience and art world experience are a plus
Digital Skills & Expertise
-Extensive experience creating content for all popular digital platforms, as well as a detailed knowledge of each platform’s tools and functionalities. Instagram, Facebook, Twitter and LinkedIn required; YouTube, Vimeo, TikTok, Snapchat, and WeChat a plus
-Ability to measure and analyze key digital metrics (follower growth, impressions, engagement, share of voice, SEO, CTR, etc.) and experience use reporting tools such as Google Analytics, Instagram Insights and Sprout Social to report on whether a campaign was successful
-Understanding for and ability to use WordPress software to update and manage the agency’s website
-A deep understanding of digital advertising, inclusive of best practices, relevant tools and platforms, all pertinent metrics and how to report on said metrics and the success of a campaign
-Ability to contribute to e-marketing campaigns using the Vertical Response application
-Must be highly proficient with Microsoft Suite and Adobe Suite (Photoshop, InDesign)Experience with video/ video editing programs is a plus
Interpersonal Skills
-Excellent communication skills (written/verbal): persuasive, strategic, proactive, diplomatic
-Stellar presentation skills with experience presenting to senior client leadership
-Organized and proactive timeline and production management, and ability to juggle multiple deadlines and client priorities
-Commitment to excellence — working nonstandard hours when necessary and anticipating issues and communicating with diplomacy
-Strong attention to detail and excellent organizational skills
-Ability to lead teams and act as a mentor to talented professionals across several disciplines
-Possesses an eager willingness to grow with the organization
