As the Community Manager, you will report to either the Senior Account Manager or Senior Director of Digital and will be responsible for platform management for client social media accounts. Up to fifty percent of your time will be spent managing digital communities, and you will be tasked with developing original photo and video content and creative ways to help amplify existing and potential marketing strategies. Ultimately, you should be able to increase web traffic and social media engagement metrics aligned with broader marketing strategies. Learn more here.
RESPONSIBILITIES:
-Develop engaging content for social channels, including copy and visual concepts
-Researching audience preferences and discover current trends
-Engage with digital audiences spiking their curiosity and creating buzz around the brands
-Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
-Stay up to date with online conversations and social listening
-Report on digital channel performance, online reviews and feedback from clients and fans
-Develop an optimal posting schedule, considering web traffic and customer engagement metrics
-Social channel community management for multiple clients
-Suggest new ways (i.e. promotions, contests, competitions, etc.) to attract prospective customers
-Other duties may be assigned
EDUCATION & EXPERIENCE REQUIRED:
-Bachelor’s Degree in marketing, communication or related field
-Understanding of how content is shared and consumed differently across digital, social and mobile platforms
-A passion and savvy for all things social, including what’s trending and who’s talking about it
-Have acute knowledge on social media platforms including Instagram, Facebook, Twitter, Pinterest and LinkedIn plus any emerging platforms
-Ability to use analytics to help drive decisions and overall strategy
-Ability to work in a fast-paced environment and multi-task simultaneously
-Excellent communication skills, both verbal and written
