About the Job - About Us:

Since Jennifer Bett Communications (JBC) launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule.
• Flexible PTO and four-day summer workweeks.
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities.
• Ongoing philanthropic events, both in person and virtually.

About the Job:

The Senior Director of Influencer and Affiliate Marketing is responsible for establishing and managing influencer and affiliate programs across our client portfolio. This role focuses on developing scalable programs that drive measurable results, while building authentic creator relationships and innovative partnership strategies.

The ideal candidate has a holistic understanding of affiliate marketing, influencer partnerships, and the evolving creator economy. They are equally comfortable developing strategic recommendations, analyzing performance data, negotiating complex partnerships, and leading cross-functional initiatives from concept through execution. They can translate brand objectives into integrated programs, optimize campaigns using performance insights, and confidently guide clients through an ever-changing digital landscape.

To be a fit for this role, you should be able to provide examples of the influencer and affiliate programs you’ve managed, alongside their direct impact on revenue. It is essential that these programs—and the underlying affiliate marketing strategy—be entirely analytics-driven. You should also be prepared to discuss your approach to navigating the unique challenges of negotiating with both internal and external stakeholders.

Position Reports to:

• AVP of Affiliate Marketing

Job Location:

• Hybrid: 3 days remote + 2 days in-office in New York, NY, or Beverly Hills, CA; open to fully remote

Core Responsibilities:

• Strategic Leadership
• Lead the strategy, execution, and performance optimization of integrated influencer, creator, affiliate, and social commerce programs across a portfolio of clients.
• Develop data-informed creator and affiliate strategies that align with client business objectives, leveraging performance insights, platform trends, and audience behavior.
• Define timelines and success metrics, analyze campaign performance, and provide strategic recommendations to improve creator mix, content performance, earned reach, engagement, and revenue.
• Forecast campaign performance, traffic, sales, and budget allocation based on historical data, platform benchmarks, and program objectives.
• Oversee influencer affiliate program strategy, including platform implementation, commission structures, creator incentives, recruitment, and long-term program growth.

Influencer and Media Expertise

• Build, cultivate, and manage high-impact relationships with creators, talent managers, agencies, affiliate partners, and platform representatives.
• Develop creator recruitment strategies that identify emerging and established talent aligned with each client's target audience, brand values, and campaign objectives.
• Lead creator negotiations, contracting, gifting strategies, paid partnerships, usage rights, and campaign execution from briefing through reporting.
• Partner closely with creators to maximize authentic storytelling, content quality, affiliate performance, and long-term brand advocacy.
• Stay ahead of industry trends across the creator economy, social platforms, affiliate commerce, and emerging technologies to identify new partnership opportunities and innovative campaign approaches.
• Collaborate with affiliate and publisher partners to drive incremental revenue while expanding commerce opportunities across the creator ecosystem.

Client Leadership

• Serve as the senior point of contact for an average of 5-7 key accounts, providing thought leadership on influencer marketing, creator commerce, and affiliate strategy.
• Identify opportunities to expand client programs through new campaign concepts, creator initiatives, platform partnerships, and emerging commerce opportunities, managing stakeholder interests and expectations along the way.
• Present campaign strategy, performance insights, and recommendations to senior client stakeholders and executive leadership.
• Support the division lead with scope alignment and identifying areas for roster growth.
• Build strong relationships and trust with clients while managing ongoing client relations.
• Proactively anticipate client needs and questions to ensure the team is always a step ahead.
• Push programs forward seamlessly, keeping execution on time and on strategy.

Team Management and Development

• Mentor, coach, and develop junior team members while fostering collaboration, accountability, and strategic thinking across the team.
• Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking.
• Partner cross-functionally with PR to deliver integrated creator and affiliate campaigns.

About You:

Ideal Profile

• Highly analytical and comfortable using data to make decisions and set priorities.
• Naturally proactive with outstanding attention to detail.
• Meticulously organized.
• A relationship-driven "people person".
• Skilled writer and communicator.
• Resourceful and able to balance multiple priorities while maintaining a positive attitude.

• Bachelor’s degree
• 7+ years of affiliate marketing experience at a start-up, agency, or similar environment.
• Affiliate background in e-commerce or DTC companies preferred; experience in publishing is well regarded.
• Existing relationships with a Rolodex of influencers and affiliates.
• Proficiency with 3rd-party affiliate tools (e.g., Impact Radius, Awin).
• Proficiency with 3rd-party influencer programs (e.g., ShopMy, LTK, Grin, etc.)Deep knowledge of affiliate marketing and industry best practices.
• Proven experience in successful client management.
• Strong project management, negotiation skills, and the ability to work with and analyze technical data.
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, a sincerely held religious belief, or an exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation + additional paid caregiver leave.
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring.
• 12 weeks of paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees.
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day.
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future.
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more.
• Monthly stipend toward employee’s cell phone.
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote.
• No waiting period for paid sick leave.
• Generous bereavement leave policy, including pregnancy loss.
• Agency-wide Mental Health Days.
• Additional Mental Health paid time away for parents each week.

Pay is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.