This position 1) leads and directs the global strategy of Public Relations and Influencer marketing to generate reach and engagement, build community and participation, inspire product trial and positive awareness towards the brand story and products, and ultimately drive sales; 2) strategically create and manage the execution of global Customer and Influencer Events, and 3) lead the identification and management of relationships with Brand Ambassadors and Expert Influencers to support brand goals and increase client engagement, including brand founders where appropriate.
Key Responsibilities:
-Develop the annual strategy for American Crew & CND PR & Influencer engagement to support the macro brand objectives
-Collaborate with VPs of Marketing, Digital and Education to ensure complete integration with those functions
-Manage agencies, where appropriate, and ensure they are reaching their KPIs
-Report directly to the Global General Manager and ensure alignment]
-Work collaboratively with the key markets to ensure their needs are understood and met with global assets
-Bachelor's Degree or equivalent in PR, Communications, Marketing or related field
-8+ years of experience
-Experience working with social engagement tools & platforms (i.e. Hootsuite, Sprinklr)
-Prior experience within the beauty industry strongly preferred
-Experience managing multiple budgets
-A proactive self-starter with a can-do attitude
-Proven track record of success
-Exceptional written and oral communication skills
-Strong organizational and multi-tasking capabilities
-Media training a plusExpertise in dealing with the press and influencers
-Collaborative influencing and leadership skills as evidenced by the ability to motivate and build consensus and partnerships
-Ability to communicate with all levels of the organization both orally and written
-Dynamic, able to move quickly with program implementation and maintain focus amid change
-Consultative approach to planning and problem solving
-Strong follow up skills
-Strong attention to details and timelines
