Location: New York, NY
Field: PR/Communications
Min. Experience: 3-4 year(s)
Basis: Full-time

Description:

Nike Communications, a leading luxury lifestyle agency, is looking to add a Creative Strategist to its Digital Lab.

Responsibilities include but are not limited to:

- Lead all social-first content ideation for brands, incorporating pre-set brand strategies to meet owned & operated social media deliverables.

- Draft and deliver creative briefs outlining strategy and concepts to all creative partners for campaigns; ensure briefs are executed in alignment with strategy and brand standards.

- Identify and manage the relationships with any production partner (editors, designers, producers, influencers, etc.)

- Oversee the process from briefing to final product ensuring flawless execution of plans.

- Managing the content calendars from copy to hashtags to grid/post development for all social channels to ensure they have the most premium and desired aesthetic.

- Photoshop skills recommended for this position.

- Writing editorial copy for a range of owned and operated social media channels.

- Managing Paid Social for accounts that run Dark Ads or boost content for O&O social channels.

- Optimizing content in real time and working the budget to deliver the strongest results against industry standards.

- Familiarity with Facebook Ads Manager and Pinterest/Twitter Analytics to run paid advertising across multiple social media platforms.

- Strategically monitoring and recommending platform updates and tools, such as Q&A features on Instagram Stories, and shoppable tags, to ensure relevancy with our target consumer.

- Responsible for updating necessary teams and clients with industry news and trends on a bi-weekly basis.

- Leading reports for social media clients to showcase business results and success.

- Familiarity and expertise with our tools and services to generate proper social media reporting, such as SocialBaker, Sprout Social, etc.

- Working with teams to understand campaign performance and how those learnings impact future campaigns.

- Provide Digital Account Team with insights into the types of content that would perform well for paid and organic social-first programming.

- Provide support for the Community Manager, including assisting with management of their to-dos, delegating work as needed, reviewing their work, collaborating together on brainstorms and problem solving together as needed.

Requirements:

Qualifications include but are not limited to:

- At least three years of previous social media management/marketing experience

- Previous experience with community management a plus

- A degree in digital marketing, journalism, public relations or other related fields preferred



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