Location: New York, NY
Field: PR/Communications
Min. Experience: 3-5 year(s)
Basis: Full-time

Description:

HL Group is a dynamic, fast-growing, New York-based Communications, PR, and Marketing Consulting firm. The firm specializes in marketing and communications strategies across a broad spectrum of industries.

We are seeking a Manager or Senior Manager to join the Consumer/Lifestyle team, working on a client roster focusing on hospitality & travel, wine & sprits, and luxury lifestyle.

ROLE & RESPONSIBILITIES

- Drive media relations efforts, including proactive outreach to top-tier outlets, developing story angles and securing editorial features and news items.

- Build and maintain media relationships on behalf of clients and the agency through regular in-person media meetings. 

- Effectively evaluate incoming media inquiries and provide strategic recommendations to the client based on knowledge of the journalist, outlet and client priorities.  

- Draft press releases, pitches, and other supporting media materials as necessary.

- Assist in development and execution of communications strategies to appropriately position clients across the media landscape. 

- Assist in development of annual or quarterly integrated PR plans. 

- Contribute to client projects from the brainstorm/ideation phase to plan development, execution and reporting. 

- Liaise and work alongside partner teams within the agency as well as client partner agencies. 

- Contribute to monthly, project or event reporting and recaps across all clients. 

- Report to Senior Director, with oversight from Consumer/Lifestyle team Vice President.

Requirements:

- Minimum 3-5 years of experience on the agency or client side; deep travel, hospitality, lifestyle, or consumer experience. Luxury experience a plus.

- Strong media relationships across categories including luxury lifestyle, hospitality, wine, etc., a must as well as the ability to network and foster new media relationships on an ongoing basis.

- Strong writing, interpersonal, networking, and verbal communications skills.

-Project management experience a plus, including the ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment.

-1-2 years of management experience, including the ability to manage at least 1-2 junior staff across various accounts. 

- Proficient in Microsoft Office Suite and Cision. 

- Experience with broadcast booking and relationships with industry influencers a plus.



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