Nike Communication’s Digital Lab is looking for a Senior Influencer Marketing Manager to join its team.
Your responsibilities may include:
- Craft end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs.
- Provide best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives.
- Day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.
- Research, locate and engage potential influencers across all channels to build a pipeline of talent for
- Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.
- Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
- Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests.
- Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.
- Develop and maintain ongoing relationships with influencers and content creators.
- Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.
Qualifications:
- Bachelor’s degree in marketing, communications, business or related field
- Minimum 5 years of account management experience, working with influencers/digital programs a must
- Experience managing and developing junior staff while working on complex digital projects
- Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.
- Ability to think creatively and independently, as well as collaboratively.
- Excellent written and verbal communications skills.
- Must be able to manage time well, stay organized, and pay attention to detail.